Although customer case studies are powerful tools for building credibility, they also help drive more conversions and click-throughs on your website.
The marketing case study is one of the oldest and most venerable examples of content marketing. Found inside – Page 255Bridging the Gap Between Seller and Buyer Through Social Media Marketing Bernie Borges ... Mike and his (really smart) colleagues devote their entire marketing strategy to dreaming up ways they can build their community, feed them truly ...
The website and marketing success. The client wanted to gain authority in the drug treatment industry, so we used an emotionally stirring photo visualization paired with educational tidbits that would get more attention than a lengthy copy feature. They have over 70 insurance advisors, who help save time, money and hassle by helping compare a selection of appropriate health insurance policies. The study also should include exhibits, copies of advertising .
If you want to leverage the benefits of the world of digital and make your business stand out from the crowd, check out these 5 digital marketing service case studies.
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Build credibility during initial sales calls and/or demos, Overcome objections by contextualizing your offering with a real-life example, Help your sales team focus on the value your product or service brings, not specs, Speaking sessions at an industry event or trade show, A podcast episode featuring your customer. Airtasker’s organic traffic increased by 7251%. Found inside – Page 328To this end, the company created an online community staffed by Brainshark's star employees and called that community Brainshark Champions. The community invited customers who had given testimonials and case studies on the company's ...
Found inside – Page 40... North Dakota ; Rural communities ; Rural development ; Small businesses ; Retail marketing ; Case studies 265 NAL Call No : HC107 A13R4 Strategic planning for economic development in rural communities . Woods , M.D .; Doeksen , GA .
Curiosity and pride are two high-arousal emotions that often incite social sharing. Case Study.
And although case studies can certainly exist in PDF format, individual landing pages showcasing your customer stories can provide a rich experience for website visitors. Case studies are narratives that feature real world situations or uses of products or services to demonstrate their value. . Check out the entire digital marketing case study- here. Found inside – Page 22When an SP first introduces the idea of collective marketing to a group , he must understand that some farmers are likely to be more enthusiastic than others . ... 8CEDO Farmer Group Marketing Case Studies NRI , July 2003 . 9 Ways to Use Customer Case Studies in Your Marketing Efforts.
8154. We then averaged the faces to. There are some great video tools and apps out there that make shooting, editing, and packaging videos a breeze.
Developing a marketing strategy takes a great deal of time and skill. In the following case studies, you'll see real examples of the positive impact great content marketing can have on a variety of businesses.
You've worked hard to build a great product, or just finished writing thousands of lines of code. It's hard to gauge just how effective content marketing can be for a brand or business. It was mentioned by celebrities such as Sofia Vergara and Lil Wayne and received more than 900,000 social shares and more than 700,000 page views on our client’s site. Resort Case Study Examples That Really Inspire | WOW Essays A Case Study: Airbnb's Marketing Journey to Build a Global ...
Airtasker is a trusted community platform that connects people who want to outsource their day-to-day chores with people who can do it.
North Carolina Community Health Center Association. Found inside – Page 208ED 388 410 Caring Assessing Students ' and Teachers ' Sense of the School as a Caring Community . ED 388 675 Caring for Kids . ... ED 388 317/1 Teaching Business French through Case Studies : Presentation of a Marketing Case . CBD Advertising in the UK Using Google Search Ads. This happened recently when we appeared on page 5, which was a great improvement.
Think about it this way: What would you rather see? 28 Case Study Examples Every Marketer Should See
including Yahoo, The Washington Post, and The Huffington Post.
. The campaigns attracted more than 12,500 featured stories and 1.2 million social shares.
Receive calls from Google’s call extensions & through the website with a duration of more than 10 seconds. So we created content that would trigger curiosity (people would want to know how their state-ranked) and pride (people would want to share their state’s results). We've blogged previously about the concept of Community Marketing and its emergence as a popular buzzword in B2B marketing circles here in Japan. With a far-reaching content syndication campaign, Uplers propelled Airtasker’s brand awareness to unprecedented heights. Community, Professional services (HR/Consulting) | Exhibit Marketing Strategist, Marlys Arnold recommends Airmeet to exhibitors looking to drive revenue through virtual booths. Combining decades of experience in content marketing and SEO, we've been lucky to work with some amazing clients over the past few years.
All rights reserved. Airtasker. Necessary cookies are absolutely essential for the website to function properly. Creating original research-based campaigns that would show Alcohol.org as an authoritative source in the vertical, The partnership helped Alcohol.org achieve the industry authority it was seeking.
Found insideCase Zone—10 Case Studies Case Study for Part I Foundations of Social Media Marketing: Case Study 1—Social Advocacy ... These “social communities” are places where organizations can provide influential information about their cause, ...
Influencer Marketing: Building Brand Communities and Engagement It was mentioned by celebrities such as Sofia Vergara and Lil Wayne and received, campaign, we exposed the dangers of drug use in a graphic way.
The case studies below give some examples of social marketing and behaviour change projects we've worked on, ranging across our difference business areas. They have layouts in 16 different locations around Australia, and several more in the UK and South Africa.
Their stock has risen 350% in 2020-2021. A business must have the right marketing strategy to reach the right customers. Why not take a few minutes to look through our Sports Marketing Case Studies to get a feel for our work?
Plus, we knew a takeaway tied to a geographic area would catch the attention of regional publishers.
Take your premium content one step further by adding social proof.
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Porch, a leading home improvement marketplace, wanted to improve its brand recognition, authority, and visibility, so they teamed up with Fractl to drive traffic and earn links back to its on-site content. View the full six-month engagement case study here. Check out the full digital marketing service case study- Ribs & Burgers. But instead of creating just another representation of this dataset, we paired our graphic with an interactive element that showed the data in context.
Our Marijuana Dispensary SEO Strategy Achieves. See how we unified their brand, their members, and their staff with intuitive UX and a powerful dashboard. First set of marketing resources which included seven marketing courses, 2 e-books, 10 case studies, and 8 info-graphics, all offered free-of-cost.
If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI.
Porch, a leading home improvement marketplace, wanted to improve its brand recognition, authority, and visibility, so they teamed up with Fractl to drive traffic and earn links back to its on-site content. By creating a powerful campaign and targeting publishers that would be likely to share the story with their readers, we created ideal content marketing results. Hero suffers a loss or experiences a serious problem. Found inside – Page 11Case studies of Red Hills and Bluegrass regions of Kentucky . ... 67 “ Community Culture and Marketing Strategy as Sources of Economic Development Competitive Advantage : A Study among Rural U.S. Communities . ” Daryl McKee , Milan Wall ... So we created content that would trigger curiosity (people would want to know how their state-ranked) and pride (people would want to share their state’s results). Data on the wealthiest person in each state were used in infographics published by other brands.
They have thousands of free templates, appropriately sized for all social channels, from Facebook and Twitter to Instagram and LinkedIn. Fractl focused on helping the client achieve these goals over six months with the following strategies: By publishing content related to both timely trends and stories with lasting value, we helped Fanatics become a web destination for sports lovers. Founded by an army veteran named Ryan Michler, the website is a powerhouse of content in all forms - blogs, podcasts, videos and of course . The story was picked up by nearly, including BuzzFeed and The Huffington Post. 7 TikTok Marketing Case Studies & Insights.
The gist of the concept is that instead of always looking outside for customers, you should be truly treating your current .
We developed a plan that would position Alcohol.org as a thought leader in its niche. Online tools are an important part of healthcare marketing, especially for a membership-based organization like NCCHCA.
Found inside – Page xviiCMI is the leading gay and lesbian marketing researching firm. ... lesbian tourism marketing. Never before have the case studies that you will read about ever been published in a book. ... Travel for the GLBT community is no different.
As a community partner and pillar for change in Kansas City, the nonprofit People of All Colors Succeed (POAC) works with schools and businesses to empower individuals to break the cycle of bullying.
While one piece of content can create strong returns, publishing and promoting a series of content over time yields even greater results and a stronger foundation for marketers' lasting success. The geographically-specific awareness of the brand was quite low and the two main identified goals for Ribs & Burger were: 2. 9 Ways to Use Customer Case Studies in Your Marketing Efforts.
Share: MIRM candidates are required to write a marketing case study focusing on a new home community which is then peer-reviewed for approval. It also includes a different page for each strategy.
Explore what insights you want to surface as part of your retail case study. Every successful TikTok marketing case study has common threads, all of which can be found through the 3 E's: expertise, experience and efficiency. We added 700,000 monthly organic visitors, 342% increase in total number of links to the site, over 4,500 press mentions, and 777 do follow links. Hero attempts to resolve issues through usual means and fails. The considerations show the trends in the industry.
Airbnb's Marketing Journey to Build a Global Community: A Case Study Leave a Comment / blog / By Tushar Menghani Founded in 2008, Airbnb is a marketplace where people share private spaces all over the world to be rented for the short-term.
A new search engine and user-friendly website increased traffic by 33%.
Case studies come in all content formats: long-form article, downloadable PDF, video and infographic.
Based in Seattle, MiiR makes premium stainless steel vessels for coffee, water, bar, and food. Find it here!
SEO Case Study. In fact, according to Hawkeye, 71 percent of B2B buyers in the awareness stage and 77 percent in the evaluation stage cited testimonials and case studies as the most influential types of content. All Rights Reserved.
We intend to publish 50 strong social marketing case studies of 2-3,000 words each that display presence of a tangible product or an intangible service and strong evaluation. Showcase case studies on your homepage. Popular marketing blog which mainly covered lead generation, a/b testing, and a number of related topics. Although almost every business has been decimated by the pandemic, digital marketing has remained strong. Consider this list of case study topics on Management: Corporate planning and strategic management by Nike Corporation.
View the full case study here.
Our work added more than 20,000 monthly visitors, 37,000+ social shares, and 3,500 press mentions on sites like Washington Post, Forbes, CBS, Yahoo, Vice, even earning coverage from Whoopi Goldberg on The View. Found inside – Page 382(and) analyze routinized institutionalized community life in terms of the choices that are available and the values ... Usually the new company will consist of a technical person, a marketing or business person, and a financial person ... We were on a mission to give the client the results it wanted with the following strategies: Our approach to building authority for Recovery Brands worked. When Recovery Brands teamed up with us, it was relatively new in the industry.
We hope you enjoy them. By pulling data from Instagram’s API, we identified the places where people take the most Instagram photos.
Airtasker is a trusted community platform that connects people who want to outsource their day-to-day chores with people who can do it.
It is never easy to come up with an effective marketing strategy. The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. Found inside – Page 65... case studies • sample interviews • sample assessment tools • marketing Coalition is continuing to engage in : broadening of its constituency awareness - raising processes and activities aimed at the entire community marketing of ... (800) 368-5242 ext. First set of marketing resources which included seven marketing courses, 2 e-books, 10 case studies, and 8 info-graphics, all offered free-of-cost.
We turned our data into several graphics, many of them depicting the United States, to allow readers to quickly see what the average cost of home maintenance was in their state.
Connect now! For the Perceptions of Perfection campaign, we sent a photo of a woman to 18 freelance designers located worldwide and asked them to “Photoshop and retouch this woman to make her more attractive to the citizens of your country.” We then created a visual asset that showcased the original image along with the versions from each country’s designer. Case studies are extremely important tools for marketing agencies, and here's why: 1. © 2021 Uplers Solutions Private Limited.
Recent studies and case studies on artificial intelligence, predict that almost 70% of marketing jobs will be replaced by automation.
Here are a few ways you can include your customers: Customer stories are one of the most powerful tools in your marketing arsenal. Using content mediums, such as crowd-sourced content, contests, quizzes, motion graphics. We use cookies to provide a better browsing experience. With their social media campaign, they have reached a 125% increase in page views, a 428% increase in post engagements and a 1300% increase in page likes.
This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. A business must have the right marketing strategy to reach the right customers. Gender Considerations in Online Consumption Behavior and ... Marketing case study help is an essential part of academics because it helps you better understand how you can create a market for products and services of a particular company. Submits ‘Request A Callback’ form on the website. A content marketing report states that 70% of B2B marketers believe case studies are an effective tool for the content marketing mix. For The Wealthiest People in America, our marketing team created a static graphic that displayed the richest person in each state.
to understand how Uplers helped BCNA to spread awareness across 700 Thousand people in 240 days. Fortunately, we can look at content marketing case studies to fully understand the process and its value.
Uplers has helped Survival Emergency Solutions acquire many credible links. Today, we will discuss the Pepsi TV ad from 2017 starring Kendall Jenner as a Read more… As the world continues to shift towards a post-pandemic era, businesses are looking to jump into the digital marketing bandwagon to stay afloat. The strategy focused on: The partnership helped Alcohol.org achieve the industry authority it was seeking. email marketing continues to be the top winner, boost your deal closing ratio by 70 percent and your sales by 185 percent, Find out how to syndicate your content with B2C, HubSpot vs. Pardot: If, How, And When to Make the Transition, Bridging the Gap Between Blog Traffic and Lead Generation, How to Incorporate Your ABM Strategy into Your Virtual Events, Image: 20 of the Biggest Marketing Fails of All Time (and Why They Sucked), Image: 100 Powerful Marketing Words to Boost Your Brand (and 75 More to Avoid Like the Plague), Image: Everything You Need to Know About ATL, BTL and TTL Advertising, Image: 7 Types of Branding Strategies and How to Select One (+ Examples), Image: 22 Thanksgiving Marketing Ideas Your Customers Will Gobble Up, Guide your prospects through their buying journey, Educate prospects on the value and benefits of your product or service, Serve as key pieces of your sales enablement toolbox to empower your sales team to focus on the “why”, instead of the “what” or “how”.
Below we dive into nine ways you can start using customer case studies in your marketing. Found inside – Page 17Community Information Exchange (U.S.), Joyce Foundation ... Project Strategy Phoenix uses hands-on technical experience to reduce or eliminate environmental risk and uncertainty, and to overcome other problems in potentially viable ... For most fitness brands, this past year has been hard-hitting. In your 30-minute discovery call, we'll help you: Discuss your key account strategy and goals.
The content received regional coverage from Boston.com, the Chicago Sun-Times, The Palm Beach Post, and the Houston Chronicle, and it was even featured on many local television channels.
The campaign resonated with high-authority publishers, journalists, and bloggers who were eager to share the story.
The LGBTQ+ community is diverse. Audiences and publishers would be interested in seeing the most popular location in their state. In a short span of 10 months, Airtasker’s online traffic increased. In search of new ideas to engage and change the world? Our strategy focused on producing best-in-class content at a massive scale and creating a truly authoritative brand, ultimately leading to Alcohol.org becoming one of the top performing sites pertaining to alcohol abuse and treatment on the web. Found inside – Page 81The initiative is based on community capacity to design sustainable HIV prevention programme using analytic case studies . Similarly , the Prevention Marketing Initiative ( PMI ) approach also developed by the CDC is actively engaged in ...
Plus, we knew, , including coverage in regional publications like AccessAtlanta.com, Austin360.com, and MyFoxTwinCities.com. If you know of other companies, particularly if they have spoken publicly about their experiences with Agile Marketing, please let me know through the comments or through the contact page. ).One of the best forms of content I've really enjoyed personally is reading case studies on the growth of top brands, regardless of the category/industry. It endorses your company's claims about your goods and services, and encourages prospective customers to see your commodity in practice. The 14 Most Important Benefits of Content Marketing [With Examples], The Best Brand Awareness Strategies for 2021, We Don't Care About Viral Marketing Anymore, How to Make the Business Case for Content Marketing. Fanatics, a sports e-commerce website, wanted to offer its audience more reasons to visit and engage with its brand. , and mobile apps that would attract attention. If you want to leverage the benefits of the world of digital and make your business stand out from the crowd, check out these 5. 1.
This book was written for those who design, implement and evaluate programs to foster sustainable behavior. About the Author Doug McKenzie-Mohr is the founder of community-based social marketing. Found inside – Page 145... to project financing , regulatory concerns , home design , proper siting techniques and marketing . Case studies of successful manufactured - home communities are used to identify effective product design and development standards .
In 2012, Airtasker was founded, bringing together more than 600,000 users ready to help each other with everyday tasks and errands, including cleaning, deliveries, office admin, and IT support. Overtaking Facebook & Instagram, TikTok is now one of the fastest-growing social platforms in the world, and the application achieved over 2 billion downloads in April 2020.
It helps you learn more about how digital marketers actively reacted to get results for unique situations.. Case studies provide in-depth knowledge about the uncommon situations faced by digital marketers, steps they took to overcome, and the end-results obtained. This case study was developed to complement the Community Based Social Marketing Toolkit. We know that both the popularity of Instagram and the geographic angle of the campaign would attract attention. It is mandatory to procure user consent prior to running these cookies on your website.
So.
Let’s take a look at how strategic content marketing helps our clients secure coverage on top publications, improve brand awareness and SEO, and build authority in an industry.In the following case studies, you’ll see real examples of the positive impact great content marketing can have on a variety of businesses. Long-Term Content Marketing Case Studies While one piece of content can create strong returns, publishing and promoting a series of content over time yields even greater results and a stronger foundation .
Tata housing was the first property developer that used Facebook for selling houses. But instead of creating just another representation of this dataset, we paired our graphic with an interactive element that showed the data in context.
We generated and executed competitive targeting campaigns, financial year-end, and fund-raising campaigns to lower CPL (cost per lead), which helped in increasing lead flow. What is a community marketing strategy? Review our nonprofit customer case studies for inspiration. Although the following are focused on specific businesses, all business students can learn lessons from their triumphs and mistakes. Aside from the massive increases in TikTok's users, a vast number of brands have also . with placements on Yahoo, AOL, Business Insider, Fast Company, NBC News, Pop Sugar, The Daily Mail, and Today.
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Hero overcomes tremendous odds to resolve the problem. Backed by an independent media agency hailing from Australia, LeapOut is equipped with the expertise, experience, and tools needed to help deliver .
Although customer case studies are powerful tools for building credibility, they also help drive more conversions and click-throughs on your website. Simply put, a case study is a detailed story about something your customer did or was able to achieve while using your product or service.
•Community-based social marketing is not a synonym for social media •SM is not traditional marketing oriented around the four P's: Product, Price, Placement, and Promotion •SM is not 'out -reach' in a tent at a fair .
Markerly, a pioneer in influencer marketing, identified the most influencial "cat" voices on Instagram and TikTok.
We turned this data into a series of charts (broken down by the type of place and the actual location where the photo was taken) and shared some of the best Instagram photos in the story. It was shared more than 14,000 times and drove 31,600 page views on the client’s site.
The Toolkit provides an overview of the Fort Collins program, as well as lessons learned and best practices to equip the reader to strengthen their programs and initiatives through the application of CBSM concepts to increase the number of homes that are . See how we unified their brand, their members, and their staff with intuitive UX and a powerful dashboard. This simple idea of exploring home maintenance costs turned into over 188 pieces of coverage and 82 do-follow links.
In fact, email generates $38 for every $1 spent—that’s an astounding 3,800 percent ROI! As these content strategy case study examples show, even one campaign can yield powerful results when properly executed and promoted. This client was not found in Google by keywords unless you searched on page five.
Similar to my SaaS marketing case studies, I've read 1000's of articles as a startup founder and growth marketer and love reading content about growth (like we all do, right? A separate mobile-only campaign was executed for accounts where mobile search was performing well.
At the end of your blog post, include a call to action (CTA) to download the full customer story. Then you're in the right place. Our series of campaigns, Individual Content Marketing Campaign Case Studies, We focused on geographic appeal for our campaign, The Most Instagrammed Locations in the United States and Canada. 32 Inspiring B2B digital marketing case studies We've gathered the following sample case studies for guidance on what is required. In fact, according to BigCommerce, when customer case studies and/or testimonials are present on your website, people are 58 percent more likely to convert. The story was picked up by nearly 600 publishers, including BuzzFeed and The Huffington Post. Photoshopping and body image are hot topics that generate interest. That’s why (digital) marketing is one of the most sought-after outsourcing services. Check out the full case study to understand how Uplers helped BCNA to spread awareness across 700 Thousand people in 240 days. Addiction information specialists Recovery Brands asked Fractl to help in the rebranding of Alcoholic.org to a new domain—Alcohol.org—and position the site as an authoritative resource devoted to alcohol abuse and rehabilitation education. LeapOut services a diverse range of clients ranging from popular brands to SMEs and agencies.
Choosewell Pty Ltd is an Australian Health Insurance Comparison service provider based in Melbourne. The campaigns resulted in a 1,100 percent increase in organic search engine traffic and a 230 percent increase in the number of ranking keywords, and it led to features on popular sites like USA Today, MSN, Yahoo Sports, and The Score. is one way to prominently showcase all your customers in one beautiful, digitally consolidated place.
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So we built our campaign around those topics and paired them with unique, original visuals that weren’t available anywhere else.
Although customer case studies are powerful tools for building credibility, they also help . Over the past four years, Cisco has championed its global advocacy community, The Gateway, expanding it to more than 20,000 Cisco advocates globally. Branding. Here’s an example from Shopify’s Master Series: Case studies can be valuable resources for your sales team. Its many varied responsibilities include: • Developing and strengthening the indigenous industry sector in the Shannon Region, which includes building up a venture capital culture and creating awareness of the benefits accruing from the Information Society. The campaign was emotionally compelling and told a story about the standards of beauty from countries around the world, all of which helped the campaign gain mass attention. Found inside – Page xi8.2 9.1 9.2 9.3 9.4 9.5 9.6 9.7 9.8 9.9 10.2 10.3 10.4 12.1 13.1 13.2 13.3 14.1 14.2 14.3 15.1 15.2 15.3 15.4 16.1 16.2 16.3 16.4 16.5 The Civic Index: A Tool to Qualitatively Assess Civic Infrastructure Case Studies: Eau Claire, ... Demanding. This is the business of sports as we know it today! Although there are numerous specialisations in the sports industry one aspect that can either make you or break you is marketing. The book was designed with this in mind.
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