Found inside – Page 589StatCounter Global Stats: search engine. StatCounter. Retrieved from http://bit.ly/2140mb.8 Statista. (2007). Social media marketing – Statistics and facts. Available online: https://www.statista.com/topics/1538/ social-media-marketing/ ... (, 51% say they’re using YouTube to figure out how things are done, 28% say they’re just passing time on YouTube, 19% say they use YouTube to decide whether to buy a product or not, and 19% use it to understand things that are happening in the world. In 2021, China is still the most prominent social media market globally, with 999.95 million unique social media users. In fact, right around 90% of marketers say that their social media marketing efforts have increased their business’s exposure. (, Major brands post to Instagram an average of 1.5 every day. Essentially a part of digital legal marketing, social media legal marketing deserves its seat at the table as it exerts a major influence on the current legal landscape. (, The longer a pin is published on Pinterest, the more engagement and impressions it gets. Consumer behavior changed significantly in 2020 and social media marketers need to adjust their expectations in response to these new statistics. The pandemic pushed more people to spend time online and find more ways to engage with each other. (, The biggest user group is between 25-34 years old (32%). In fact, nearly a third of the global population uses one of the many sites available. 2 hours and 24 minutes per person is the average time spent on social media. These social media marketing statistics show you everything you need to know about reaching your customers on social media and the platforms that are most effective for your marketing efforts. (, One in two said that Twitter users helped them become more familiar with different aspects of a product. (, 1.4 billion people use Facebook groups.
Fashion and beauty products still dominate the sector. (, Nine in ten said they changed their opinion about a purchase because of the advice they received from someone they knew on Twitter. You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me. Found inside – Page 478By the numbers: 14 interesting Flickr stats. Digital Marketing Stats / Strategy / Gadgets. Retrieved Nov. 10, 2015, from http://expandedramblings.com/index.php/flickr-stats/ Smith, C. (2015, Aug. 10). By the numbers: 14 interesting ... 22. 1. We spend a lot of time on... Facebook stats. An estimate for large businesses using social media in the US is at 91.9%. Social media traffic stats show the adoption rate in a single year accelerated to 13.2% annually. Instagramearns $595 million in mobile ad revenue per year, a rapidly increasing number.
Marketers all over the world understand the importance and opportunities social media allow. Found insidehttps://graphicolor.com/blog/10-impressive-statistics-trade-show-marketing-program (Accessed 14 August 2018). Hainla, L. (2018). 21 Social Media Marketing Statistics You Need to Know in 2018. Dreamgrow.com. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs.. Statistics show trends without which it is impossible to achieve success in any social or marketing campaign. Social media and inbound marketing techniques have been a boon for marketers. 93% of all marketers cite more exposure for their business as …
Only 38% of people who are 65+ use YouTube. I’m sure, this latest social media marketing statistics will help to improve your marketing skills/plans of your company with social media. (Only Reddit has a lower number of users in this demographic.) (, 41% say that brand content on Instagram helps them research a product or service. Social media ads statistics show that just over two-thirds of the company’s revenue (64%), originated in the US. This is a desktop reference that professionals should keep in close reach." —Jeremiah Owyang, Web strategist "Jim Sterne has been in the business of teaching us how to measure the immeasurable for fifteen years. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. (, The average time users spend on Facebook during each visit is 6 minutes 23 seconds. Facebook is the most popular social media platform. Profiles on social media can tell a lot about a brand and its approach to customers. (, The best time to post on Instagram is at 12pm in your local time. (, 57% of brands believe stories across Facebook’s products (Facebook, Instagram, and WhatsApp) are “somewhat effective” or “very effective.” (, 38% of people surveyed have talked to someone about a product or service after seeing it in stories. (, 48% of pinners see shopping and finding new products as a priority (compared with 4-14% on other platforms) (, Pins that show a product or service in action get 67% more sales. Jun 27, 2017 Jun 7, 2017 by Brandon Gaille. Found inside – Page 345State of Inbound Marketing 2012: The ultimate list of marketing statistics. Retrieved from: http://www.hubspot.com/marketing-statistics Kwahk, K. Y., & Ge, X. (2012). The Effects of Social Media on E-commerce: A Perspective of Social ...
The top four reasons consumers will unfollow a brand on social media are poor quality of product or support (49%), poor customer service (49%), irrelevant content (45%) and too many ads (45%). Focusing on specific industries, the media (9.54 Tweets per day) and sports industries (7.24 Tweets per day) combined posted more than all the other industries. (, That same survey showed that 80% decide whether to buy a service or product. The Sprout Social Index reported that 50% of consumers increased their social media usage in the last six months. 75% of Millennials find ads annoying , which seems obvious, but ads are unavoidable, right?
(, 31% of people surveyed have gone to a shop to buy a product or service after seeing it in stories. ... Twitter Statistics. In fact, 2.958 billion people access social media on mobile platforms. These social media marketing statistics show you everything you need to know about reaching your customers on social media and the platforms that are most effective for your marketing efforts. Thing is, platforms like LinkedIn and Twitter are super important. 22.6% said that they thought stories were “very effective” in helping them promote their business, while 35% found the…
Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits. Of course, our growing social media connectivity isn’t startling. Here’s what you need to know about Instagram, Instagram ads, using video on Instagram, and more. Social media marketing data reveal Instagram comes in second with 78% of marketers using it, and LinkedIn third with 61%. (, Cost-per-engagement decreased 12% in 2019. They’re often used to benchmark your own performance within your industry or to research a new network. (, The average cost-per-click (CPC) across industries is $1.86. (McKinsey and Company) 77% of B2B purchasers won’t speak to a salesperson until they’ve done their own research.
(, 29% of people in cities use Snapchat and 20% of people in both suburban and rural areas use it. Your brand's marketing strategy must also account for customer service. (, Content on the platform gets 9 billion impressions. 75% of male internet users are on Facebook as well as 83% of female internet users.
Social media advertising stats show the forecast ad revenue for 2021 is $94.69 billion, implying a 42% growth over 3 years.
Facebook is next with 43%, and YouTube is third on the list with 36%. Required fields are marked *, © Zhou Ventures, Inc. That underscores how important it is for digital marketers targeting social media to focus on creating mobile-friendly content. Terms Increasing web traffic is in second place for 52%, followed by growing a brand's audience for 46%. (HubSpot, 2017) 45% of marketers have gained customers through LinkedIn. 58% say they use it less often. (, One in three or 39% of Instagram users says they are more interested in a brand or product after having seen it in Instagram Stories. Found insideRetrieved April 26, 2015, from http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/ 22. Safko, Lon and David K. Brake (2009), The Social Media Bible: Tactics, Tools & Strategies for Business Success (Hoboken, ... (, The average click-through rate (CTR) is 0.89%. Social Media Stats; 50 Visual Content Marketing Statistics You Should Know General Visual Content Statistics. 94% do so for marketing purposes. Even though Instagram grew at stunning rates because of stories, the latest data shows TikTok dethroned it as the fastest-growing social media. (, Tagging 1-3 people in your posts will return the highest amount of likes and comments. (Influencer Marketing Hub, Convince and Convert). 1. There are 4.2 billion active social media users worldwide. This helps to establish your brand as an industry leader, and lets you reach a … • According to social media marketing statistics 2021, 98.3 percent of Facebook users access the platform through their mobile devices (Statista, 2021). If you’re wondering if/how Twitter marketing will result in sales, take a look at these studies and statistics.
(, 4 out of 5 LinkedIn members drive business decisions. (. Social media marketing would be nothing without the people who run them. (, Image posts receive 27.55% more likes than permanent video posts and 13.55% more likes than carousel posts. 9% of people aged 50-64 and 3% of people aged 65+ are on Snapchat. (, Delight others with valuable & entertaining content. Your email address will not be published. Marketers are adapting their strategies, and it's essential to stay in the loop with the latest trends. Found inside – Page 2179Harnessing user innovation for social media marketing: Case study of a crowdsourced hamburger. ... Retrieved from https://seoexpertbrad.com/social-media-marketing-statistics/ Shareef, M. A., Mukerji, B., Dwivedi, Y. K., Rana, N. P., ... (, 50,000 years of product review videos were watched on mobile between 2016-2018. Statistics about social media marketing point to 6 different chat levels. 91% of retail brands use two or more social media channels. Comments. (, 30% of people who live in cities and 30% of people in the suburbs are Pinterest users. Are they worth marketing on? Social Media Marketing Grew 55% To $10.9 Billion Between 2014–2015. (DataReportal, 2021) Mobile ad spend in the US will hit $156.38 billion by 2023. Some of the most popular types of streams were: The latest marketing trends include bigger budgets for influencer marketing. (, Between 2016-2018, watch time for “shop with me” videos grew 10x on mobile, “does it work” videos grew 12x, and “everything you need to know” video grew 2x on mobile. To connect businesses with experienced professionals What are the must-have social media marketing statistics? (, 35% of people aged 30-49 use Pinterest. Here are data and numbers that show you who uses YouTube, how effective YouTube marketing is, and how well YouTube ads work. (, In Q2 of 2020, sessions increased by 22% year-over-year. As one decade comes to an end and a new one begins, marketers are faced with preparing for new trends, tackling new challenges and planning new strategies. By continuing to browse the site, you are agreeing to our use of cookies. (, As users on Snapchat are younger than on most other social media platforms, only 20% of those with at least one college degree use Snapchat. 85. General Social Media Marketing Statistics. (, The US is also the country with the largest audience size on the platform. - CMO Council - CMO Council 52% of Gen-Z trusts … Digital influencers have a solid online presence and use it to motivate consumers’ opinions and behaviors. Read on! 72 Fascinating Social Media Marketing Facts and Statistics for 2012. In combination with the most recent social media demographic statistics, marketers can use the below as a guide for setting expectations and strategies. If you’ve been wondering who uses Facebook, how to create ads that work for the platform, or how to increase engagement, here you go. (, 62% of 18-29 year-olds use Snapchat. 85% of people 18-64 years old regularly use it. (, Including faces in a post gets 38% more likes than those without. In 2020, the industry grew to almost $10 billion. (, 67% of 18-25-year-old US adults, 47% of 30-49 year-olds, 23% of 50-64 year-olds, and 8% of 65+ year-olds use Instagram. Social ad spending is forecast to increase 20% to $43 billion USD in 2020 Of rural inhabitants, 26% use Pinterest. (HubSpot, 2020) Social listening is the number one tactic used by marketers. First, let’s take a look at some general social media statistics that tell us more about the industry as a whole. Said types along with the examples for each are: We've mentioned Reddit twice to note that one platform can provide multiple types of services. Instagram’s median engagement rate is 1.6x (17x higher than Facebook posts). The COVID-19 pandemic prompted people to spend more time online, and stats show that an average user will dedicate 15% of their day to social media platforms. Social marketers juggle strategy and challenges in the face of an ever-changing landscape. 21% of consumers prefer to message a brand on social media rather than calling up the customer service. (, The average cost-per-thousand-views (CPM) is $11.19. Social Media Marketing Statistics You Need to Know for 2020. by YCS Marketing. The current median across all industries is 0.77 Tweets per day. 11. Social media marketing statistics give you detailed knowledge of different platforms’ strengths and weaknesses. | Terms and Conditions | Privacy Policy | Disclaimer, This website uses cookies. (, According to a Facebook survey, 79% of users say they search for more information after having seen a product or service on Instagram. For businesses, chatbots mean reduced operational costs, increased lead generation, engagement levels, and conversion rates. These tools help you to make informed decisions about strategies and tactics. > 25 to 34-year-old users are the largest demographic of social media users on all platforms. Social media marketing facts reveal that 85% of businesses opt for third-party tools, such as HubSpot, Buffer, and Sprout Social. (, The most popular content categories are: comedy, music, entertainment/pop culture, and “how to.” (, According to a study of 1.3 million YouTube videos, a video’s comment count, views, likes, shares, and quality (HD) strongly correlate with higher rankings. Partly on account of lockdowns and social distancing around the world, close to 0.5 billion people started using social media platforms. Price can significantly vary in both directions, depending on your target groups, but many marketers believe above $42 for CRM implies that Facebook treats your ads as suspicious. (. When setting or reexamining your social media marketing strategy, statistics are one of the first things that marketers look at. Image: Our World in Data. There are more than 3.5 billion active social media users today. And countless other people have done the same. | Being familiar with the most current social media marketing statistics can help brands in reviewing their strategy and setting new goals. Some significant reasons were using mobile devices while in transport, late-night browsing, features available only in apps, etc. I myself grew my business with social media. There are over 4.2 billion social media users worldwide in 2020. Jenn Chen. Teens seem to prefer Snapchat and Instagram, as they’re the least dominant demographic of Facebook’s user base, accounting for a mere 2.9%. The report on the global market estimates an amount of $102.66 billion in 2020. (, One-third of the most viewed Stories on Instagram are from businesses. Check Out These Sports Marketing Statistics. (, Cost-per-click is slightly higher for women than for men. Mark Walker-Ford Managing Director at Red Website Design. 3. Business Use of Social Media Statistics. (, The platform is seen as the most trusted network. Social media marketing industry facts reveal 90% of top salespeople use social selling tools. (, There are almost 2x more men than women on the platform in the US (15% of US men use it versus only 8% of US women). It's not just about creating the strategy for your brand but implementing it correctly as well. guide on how to use social media for business, There are 2.7 billion active Facebook users worldwide in 2020. Over 50 million businessesuse Facebook Business Pages. Out of all the marketing statistics out there, this statistic should be shown to skeptics on utilizing social media. There is no right answer here, as it varies across industries based on target audiences, products, services, cash flows, and ultimately, goals. TikTok is expected to exceed 1 billion users in 2021. Twitter has the lowest engagement rate, with only 0.043%. Social media marketing statistics project the market to reach $23.5 billion in 2025. In contrast, 65% of social media users in the U.S go on Facebook to view photos. The United States is, by far, the largest social media advertising market in the world, as more than 14.8 billion U.S. dollars were spent on social media ads in the country in 2016 alone.
(, According to OkDork, ads convert people to buyers at 0.1-0.2%. (Content Marketing Institute, 2019) 75% of B2B buyers use social media to support their purchase decision. 91% of retail brands use a minimum … There are 3.725 billion active social media users globally. [3] As a direct, unpaid line to customers, social media is endlessly valuable for small business marketers. The total global market is estimated to grow at a CAGR of stunning 26.8% until 2025. Influencer marketing is reported as the least popular on Twitter and Twitch, with 15% and 8%. (, 11pm is the most active time for pinning (6% of pinning happens then). Managing your social media presence is a complex tax. (, 25% of Twitter users visit Twitter every day. (, 15% of those with at least one college degree use the platform. How Effective Is Social Media Marketing? (, Over 90% of people around the world say they discover brands and products on YouTube. If you’re wondering about Pinterest and whether it will work for you, look no further.
The average American has 7.1 social media accounts. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. Instagram introduced many new features in 2020. 277% more leads are generated on LinkedIn than on Facebook and Twitter. Searches on Pinterest Lens (Pinterest’s visual search tool) increased by 170% between 2017-2018. 10. The report covers all major social platforms, organic and paid activities, video marketing, and much more.
Social Media Marketing Benchmarks
Want to know how to build a profitable, meaningful business to replace your 9-5? The percentage translates to approximately 2.5 hours daily. (, On average, each visitor goes through 8.89 page views per visit. If yes, let me know in the comments below. (, When people decide what to watch, relating to their passions is 3x more important than if the content features a famous actor and 1..6x more important than if the production is high quality. 94% of people surveyed in the US who watch a publisher video on Facebook report sharing it. The world’s largest professional networking site, LinkedIn is all about connections and business influencers. (, The average order value of sales that come from Pinterest is $50. (, People share information on Facebook for five reasons. But exactly how big? 53% of the total world population uses social media regularly. 1. A platform with half a billion users, LinkedIn accounts for 80% of lead generation for marketers. "This book is a blueprint for the practice of marketing communications, advertising, and public relations in a digital world where the consumer has taken control"-- Predictions for 2022 reveal a whopping 82% of online content will be video. Found inside – Page 72Chaffey D. Global Social Media Research Summary 2017. (2020) www .smartinsights.com/social-media-marketing/social-media-strategy/new-glo bal-social-media-research/ [accessed May 23, 2020]. 31. Keath J. 5 Unpublished Stats on the Future ... Find out why and how businesses are using social media. Currently, there are 3.78 billion active social media users, almost 50% of the total global population, which means every 2nd person in the world is using social media. The latest data shows over 50% of businesses worldwide are using social media to increase their virtual presence. (, And 31% followed the brand’s account online. 2. Social media platforms gained 490 million users in 2020. (, 41% of people who make $75,000/year use Pinterest, compared with 27% of those who make $30,000-$74,999 and 18% of those who make less than $30,000. It’s no secret that social media continues to grow in popularity. (, 73% of urban adults use Facebook. Quizzes and tribal headlines (“15 things only parents will know”) are also engaging Facebook audiences. (, Most of the engagement happens when people scroll through Related Pins on the platform. Marketing analysts also compared the audience size of the 50 largest brands on Facebook and Instagram, and the results show a 35% larger audience on the latter. Found inside140+ Social Media Statistics that Matter to Marketers in 2020. Retrieved from: https://blog.hootsuite.com/social-media-statistics-for- social-mediamanagers/ Dodd, M. (2018). Globalization, Pluralization, and Erosion: The Impact of ... To understand how marketers are using social media, Social Media Examiner commissioned its 13th annual study, the 2021 Social Media Marketing Industry Report. Social Media Marketing for Millennials Millennials are more wary of ads than ever before. (, The social media platform’s lead conversion rates are 3x higher than other major ad platforms. With more people using social media, it’s but natural for law firms to use it as a marketing tool. Instagram passed 1 billion users in 2018 and showed a 5% growth rate every quarter, faster than Facebook growth rates [4]. General Social Media Statistics. That means that even if a brand doesn't rely on online sales, it still makes sense to invest in social media. 54% of Gen-Z says social media influences them more than any other marketing channel. First, let’s take a look at some general social media statistics that tell us more about the industry as a whole. Knowing what works and what doesn’t, and discovering buyer behavior as it relates to social media, are all essential to creating strong, strategic campaigns that will successfully drive results. Let’s overlook at Social Media Marketing Trends in 2020, we spent a great deal of time on social media. When asked what type of content they like to engage with, 68% of consumers preferred images, 50% preferred videos and 30% enjoyed text-based posts. (, 78% of men in the US use YouTube, while 68% of women use the platform. Social media is developing and expanding nonstop, a development that is a boon to businesses. 26% of 30-49 year-olds, 17% of 50-64 year-olds, and 7% of 65+ year-olds use the platform. (We Are Social) 8. Other engaging headlines evoke curiosity (“what happened next” and “top X ways to”, “this is why,” and “the reason to”). Likes, reactions, shares, comments, clicks, and video views all count as engagement in social media influencer marketing. 12 Social Media Statistics [Research] Social media is the killer application for the internet, 30% of all time online is allocated to social media interction. The engagement levels are stunning, the highest of all social media and 22% higher than on Facebook. 34% of people aged 18-29 and 27% of people aged 50-64 use it. The network boasts. For millennials, video content from YouTube makes 67% of all their online video consumption. EMV can occur through reviews, user-generated content, brand mentions — influencer marketing. The most popular age group is 25-34, followed by those aged 18-24 and 35-44, as social media statistics by age demonstrate. More visibility and exposure and raising brand awareness are the most critical social media marketing factors for 90% of marketers. Content creation can be tough and outsourcing is often a good solution for companies who require a lot of content. Facebook is the most popular platform, with 2.85 billion users in 2021. The result is a 2.74% of visitor-to-lead conversion rate, compared to below 1% for both Facebook and Twitter. 18-24-year olds account for 23% of users, 35-44-year olds make up 19% of users, and 12#% of users are 45-54. Are you mulling over your social media strategy for the year ahead?
Women make up. #42. (, 40% of global shoppers say they have purchased products they discovered on YouTube. (, LinkedIn is rated the #1 platform for B2B lead generation. Social media marketing data shows that a whopping 91% of marketing executives also believe LinkedIn to be the platform for relevant leads and content. This practical guide allows any business, big or small, to create and maintain its own social media strategy—no more paying agencies or hiring expensive consultants. They spend close to 7 hours on social media weekly. Promoted pins that align with life moments and holidays get 22% more sales. Twitter comes in second at 89% and Facebook is tied with YouTube with 77% ( LinkedIn ). (, 42% of users use Instagram several times a day. (, 38% of those with at least one college degree use the platform. Video posts get the second-most comments and carousel posts come in on third place. (, 90% of Twitter video views happen on mobile. That means that two billion searches happen on Pinterest every month. (, Twitter users spend 24% more time with ads from creators (influencers with a broad reach and artists) as opposed to directly from brands. B2B marketers mostly use this network to deliver content and say it generates 50% of traffic to B2B websites. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. (, 31% of users are male and 43% are women. Video streaming services turned out to be the best alternative for live events during lockdowns. 28% of people aged 18-29, 24% of people aged 50-64, and 11% of people aged 65+ use the platform.
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