From smaller businesses to the bigger ones have been using this influential new way of marketing for their products and services. The examples below cover a variety of industries, strategies, tactics, and outcomes. Consumers look at other consumers to inform themselves about products and services. This is why a new segment of Marketing has developed: so called Influencer Marketing. It is a trend topic and many companies deal already with it. Since content created by influencers is a type of user-generated content (UGC), I guess you’ll be interested to see the following stat: According to a report by Stackla, 79% of people say UGC highly impacts their purchasing decisions in terms of new products. Influencer marketing is an incredibly popular marketing tool right now, and for good reason: Nine out of 10 brands are using some form of influencer marketing. To advertise the release of its new The Walking Dead mobile game, Next Games partnered with an all-star cast of YouTubers including Anwar Jibawi, Hannah Stocking, Inanna Sarkis, Lele Pons, and Rudy Mancuso. Celebrities are no longer the only entities who can influence individuals to go for a product or service! You are not alone on your financial journey, and with the money principles in this book you’ll go further than you ever thought possible. As an example, you can see this Vlog where the YouTuber speaks about his life as a videogame and includes a sponsor: How I mad e my life a video game. While deciding the influencer to work with, make sure you check whether that person has positive public recognition. Make sure to make education a priority on your influencer marketing manager resume. “What’s the ROI for this campaign?” As a marketing professional, it’s a question you’re used to hearing from your agency clients. Kaya Skin Clinics is active with its influencer marketing campaigns. Diageo prepared a marketing campaign partnering with the influencer Nick Offerman who starred in the yule log video Parks and Recreation’s. The striking photo immediately draws viewers in and indirectly emphasizes BMW’s connection to luxury and exclusive events. Such is the power of influencer marketing. This is also why the marketing team started working with Kate La Vie who is a lifestyle blogger and influencer. For example, influencer Kanchan Koya has a Ph.D. in biomedicine from Harvard—so when she took over BuzzFeed's "Tasty" channel for a day, it provided a completely new perspective on preparing recipes from everyday home ingredients. The brand ropes in beauty influencers and skin experts to promote its products and services. Sounds like a valid reason to start focusing on UGC a bit more, doesn’t it? For example, if you’re a beauty and skincare brand like Lancôme, then it makes total sense to collaborate with a lifestyle blogger like Chiara Ferragni…. For example, popular lifestyle blogger Vanessa Scott teamed up with Saks OFF 5TH to produce and market an exclusive shirt to benefit Girls Inc. Consequently, we’d say that this was a strong influencer marketing move that hasn’t yet shown us all of its potential, but is definitely expected to explode. Subaru partnered with David Graham who has over 5 million followers on YouTube. The bestselling Emotion Thesaurus, often hailed as “the gold standard for writers” and credited with transforming how writers craft emotion, has now been expanded to include 56 new entries! Influencer marketing is a type of social media marketing that involves product mentions, product placements, and endorsements from top influencers within a niche about a specific product or service. He participated in one of his regular Snapchat takeovers where he offered an all-day-long fun day with his followers while promoting the Mad Intense Gum in an indirect way.
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