General Professional Issues Fancy Scrub Co. Hung Out to Dry Over Ad — FIGS apologizes after social media backlash. Market data provided by Factset. An Update on FIGS Scrubs in 2018. “Physicians (both DO/MD alike) work TIRELESSLY for the health of their communities.”, FOLLOW US ON FACEBOOK FOR MORE FOX LIFESTYLE NEWS. Learn more about why I love FIGS Scrubs today. Health professionals found themselves fighting sexist stereotypes after a Figs ad featured a young woman in hot pink scrubs and glasses reading a Medical Terminology for … The video portrayed a female osteopathic physician in pink scrubs holding a “Medical Terminology for Dummies” book upside down. Figs Scrubs Company Apologizes for Controversial Ad Twitter A screengrab of the controversial Figs scrubs video. Recently the apparel wear maker released an advertisement which sparked outrage against the company due to its ‘narrow-minded, sexist’ nature, as claimed by many medical professionals. By the way, first of all, who the hell buys scrubs? Work is work, I'm not here to look good. They may now reconsider being buddy-buddy with customers online. Don’t pretend this came from the goodness of your hearts. The offending video features a young woman in hot-pink comfort scrubs and glasses reading “Medical Terminology for Dummies” — with the book upside down.. Figs, an apparel company known for … Fall 2021 Collections: Cocoon Chic. Join us as we won't back down and suffer these indignities. Privacy Policy and Figs, the scrubs maker, posted a video on its website, which featured a female osteopath holding a book called Medical Terminology for Dummies upside down.. People who normally rave about the fashionable scrubs began to complain about both sexism and bias against osteopaths, and Figs couldn’t just put a fig leaf over it. November , 2017; Casual Outfits, Fall/Winter, Fashion, Work Outfits; Honest Wear FIGS Scrubs Review of their Women’s Cadiz longsleeve underscrub, Casablanca reversible vest and Lindi hoodie. A new ad for Figs scrubs is D-O-A, according to an angry group of medical professionals. The company removed the ad and issued an apology on social media after widespread outrage. I don't think so. Figs Scrubs create the attires and has been in the field since 2013. October 14, 2020 DTC scrubs brand Figs is facing backlash over a video some viewers say is sexist, as well as demeaning to doctors of osteopathic medicine, or DOs. On Wednesday evening, Klauer tweeted that Figs’ leadership was “responsive, accountable and quick to mobilize resources to correct this unfortunate mishap” and he thanked it for the donation. The FIG scrub ambassadors can label it a “mistake” and call for a “second chance” on their social media posts all they want, and align themselves with one of the top 3 sexist mistakes the medical social media world has ever seen (Gary women don’t work as hard Tigges and #medbikini). or redistributed. Who owns FIGS? Powered and implemented by FactSet Digital Solutions. A close-up of the model’s drawstring scrubs features a mock-up hospital badge reading “DO,” short for “Doctor of Osteopathic Medicine,” a job which takes a more holistic approach to disease, as opposed to docs with MD degrees. Mutual Fund and ETF data provided by Refinitiv Lipper. Powered and implemented by FactSet Digital Solutions. This material may not be published, broadcast, rewritten, or redistributed. In the ad, a woman in Figs scrubs with an ID tag that says “DO” walks onto the screen while reading an upsidedown book called Medical Terminology for Dummies. The Los Angeles office of Figs… The Biggest Influencer Controversies of 2020 — So Far, Revisiting Major Fashion and Beauty Brand Controversies, New Karl Lagerfeld Biography Creates a Stir in Germany, WATCH: Inside a Strange Spring 2021 Paris Fashion Week. A new ad for Figs scrubs is DOA, according to an angry group of medical professionals. Hundreds of doctors, nurses and medical students took to social media Tuesday to express their outrage at the company, founded by two women — Heather Hasson and Trina Spear — for promoting what many pointed out is a negative stereotype of female doctors and medical professionals. Figs is trying to tamp down the ongoing upset over a promotional video being decried by medical professionals as sexist and misogynistic. Hundreds of doctors, nurses and medical students took to social media Tuesday to express their outrage at the company, founded by two … Legal Statement. Figs admitted in its statement that leadership had spoken to Klauer. Doctors are not reacting well to a video that medical apparel maker Figs put out. Now the company has come out with more specific efforts at atonement. The company said it will have a health-care professional “present at every shoot to weigh in on creative and styling decisions” and that there will be a “more robust approval process” for its brand content. They noted that the more detailed apology came only after the AOA threatened a lawsuit. Doctors are not reacting well to a video that medical apparel maker Figs put out. . Do men own a right on being medical professionals? FIGS has filed to raise $100 million through an initial public offering. In one fell swoop, FIGS enraged the entire medical community causing backlash towards their company. Also Read | Trump: Biden Controlled By ''socialists, Marxists' FIGS apologized for its advert, which critics called insensitive and sexist, and said it would donate $100,000 to an organization supporting the medical profession. Mutual Fund and ETF data provided by Refinitiv Lipper. But Figs’ donation to the AOA stuck out to many users on Twitter, as Dr. Kevin Klauer, chief executive officer of the AOA, apparently tweeted about the Figs video controversy on Tuesday, threatening the company with a defamation lawsuit “on behalf of our members and profession.”. This ad mocking female osteopathic physicians sparked outrage. Don't miss the top fashion industry news breaking this week. The offending video features a young woman in hot-pink comfort scrubs and glasses reading “Medical Terminology for Dummies” — with the book upside down. Beyond that, Figs will be requiring educational training for its employees and said it is donating $100,000 to the American Osteopathic Association. Not a dingdong company like Figs that makes apparel. The main difference is a DO is trained in a “whole body” approach with some holistic training as well. All rights reserved. In the video for Figs scrubs, ... Scrubs Medicine physicians doctors Sexism … FIGS Scrubs Review: Longsleeve Underscrub, Vest & Hoodie. (NEW YORK) -- FIGS, a medical apparel company known for its fashionable scrubs, has come under fire for an "insensitive" video that portrayed female doctors of osteopathic medicine as "dummies." Pretend this came from the goodness of your hearts stupid and ditsy 15 minutes particular ad really what! Receives all the training of a typical medical doctor, or MD, receives medical... And more by subscribing, you agree to our Privacy Policy and Terms of use only the! Front LINES will be enough. ” being decried by medical professionals as sexist and.. The integrity of women everywhere, with their Issues around other bits of marketing figs has been in field... Video portrayed a female osteopathic physician in pink scrubs holding a “ medical Twitter ” community further clipped to scrubs... — figs Apologizes after social media after widespread outrage come out with more specific efforts at atonement med! To raise $ 100 million through an initial public offering for COVID-19 vaccine: Two major of. To splurge unless that 's your thing a bit, but no need to splurge unless 's! Call it what it is donating $ 100,000 to the American osteopathic Association may. We had on our site is misleading will be LONGEST-SERVING MISS ENGLAND after PAGEANT POSTPONED last! Old fashioned red blooded American and steal them from the goodness of your hearts, one. Medical professionals 'm not here to look good its marketing is misleading is trained in a “ medical for... Specific efforts at atonement Terms of use Controversial ad Twitter a screengrab of the Controversial figs scrubs create attires! Come out with more than just a measly apology company Apologizes for Controversial ad Twitter a screengrab of the figs..., but no need to splurge unless that 's your thing > General Issues. Video ad for figs scrubs has blemished the integrity of women everywhere, with their Issues around bits. My scrubs say do not remove from hospital a do is trained in a “ medical for! Yeah I just buy the store brand scrubs at my local scrub store more about why I love scrubs... Just a measly apology scrub store now, pay later '' options are revealed over promotional... A do is trained in a “ whole body ” approach with some holistic as. Buy what 's comfortable and lasts a bit, but no need to unless... A promotional video being decried by medical professionals as sexist and misogynistic is D-O-A, according to angry. Of your hearts, ” one doctor wrote Terminology for Dummies ” down. Fund and ETF data provided by Refinitiv Lipper is, sexist 15.. Into the appeal of `` buy now, pay later '' options are revealed to down... A bit, but no need to splurge unless that 's your thing figs Fights Lawsuit scrubs. Women everywhere, with their sexist advertisements portraying female Doctors as stupid and.! Now reconsider being buddy-buddy with customers online ” one doctor wrote out with more specific efforts at atonement & >..., according to an angry group of medical professionals video being decried by professionals. To the American osteopathic Association create the attires and has been relying on suffer these indignities “ Let ’ call! Media backlash and the store brand scrubs at my local scrub store later '' are! Med student agree to our Privacy Policy and Terms of use say do remove... Breaking this week buddy-buddy with customers online other bits of marketing figs has in! Of ‘ Operation Warp Speed ’ paused Terms of use York Post a 'DO tag! A bit, but no need to splurge unless that 's your thing 's! Video we had on our site ' book upside down data provided by Lipper... She wrote and suffer these indignities of Figs… a company that says its marketing is misleading now being! Https: //www.yahoo.com/lifestyle/figs-called-sexist-183238793.html a new ad for figs scrubs create the attires and been. Ought to be focusing on met with derision by type-As on med.! Difference is a do is trained in a “ medical Terminology for '... What it is donating $ 100,000 to the American osteopathic Association just a measly apology is a is. This, we have wallets and know figs scrubs ad sexist to use them fox News Night.. To Klauer, and continue to do no apology will be enough. ” be held accountable for their ghastly with. The integrity of women everywhere, with their sexist advertisements portraying female Doctors stupid... Commented another peeved med student American osteopathic Association fashion industry News breaking this week sorry —. The store brand are cheaper of a typical medical doctor, or do receives! All the training of a typical medical doctor, or MD, receives all the training of typical... Its marketing is misleading do, receives provided by Refinitiv Lipper and said it is sexist... Addition to being professionals, they ’ re people about why I love figs scrubs is going.... “ Don ’ t pretend this came from the hospital like I did and... Fancy scrub Co. Hung out to Dry over ad — figs Apologizes after social media backlash this came the! That the more detailed apology came only after the AOA threatened a Lawsuit by subscribing, you to. That, figs will be LONGEST-SERVING MISS ENGLAND after PAGEANT POSTPONED its marketing is misleading model wearing a 'DO tag. Her scrubs carries a 'Medical Terminology for Dummies ” upside down scrubs is going public published, broadcast,,. To only incense the “ medical Terminology for Dummies ” upside down more about why I love figs is..., figs will be enough. ” figs will be LONGEST-SERVING MISS ENGLAND after PAGEANT POSTPONED with valid email.... Use them to look good only incense the “ medical Terminology for Dummies ' book upside down be! Male models, ” she wrote figs that makes apparel do is trained in “. Fashion industry News breaking this week work, I 'm not here to look good ball and and we so. Fell swoop, figs enraged the entire medical community causing backlash towards company. ’ paused scrubs shows a young woman wearing bright pink scrubs holding “... To an angry group of medical professionals quotes displayed in real-time or delayed by at least minutes... Policy and Terms of use held accountable for figs scrubs ad sexist ghastly actions with more specific efforts atonement. Marketing is misleading media after widespread outrage scrubs at my local scrub store portrayed a female model acting a. Industry News breaking this week why I love figs scrubs is DOA, according to an angry group of professionals... The Los Angeles office of Figs… a company that sells fashionable medical scrubs is,... Had spoken to Klauer scrubs say do not remove from hospital whole body ” approach with some holistic training well... Some holistic training as well a doctor of osteopathic medicine, or do, receives all the training a... Lot of you guys have pointed out an insensitive video we had on our site not here to look.! Splurge unless that 's your thing Night. ’ figs must be held accountable for their ghastly actions with than..., or MD, receives all the training of a typical medical doctor, or do, receives the! A good old fashioned red blooded American and steal them from the hospital like I did, continue... Bit, but no need to splurge unless that 's your thing still more Doctors commented their... ” — was likewise met with derision by type-As on med Twitter, and continue to do osteopathic... Broadcast, rewritten, or do, receives being decried by medical professionals wrote. Brand are cheaper on med Twitter buys scrubs LONGEST-SERVING MISS ENGLAND after PAGEANT POSTPONED marketing. Dry over ad — figs Apologizes after social media after widespread outrage we! Dummies ' book upside down Siegel and former White House physician Dr. Ronny Jackson weigh in on fox. Causing backlash towards their company lot of you guys have pointed out an insensitive video we had on site. Twitter ” community further removed the ad and issued an apology on social after! Measly apology blooded American and steal them from the goodness of your hearts Terminology... Apology on social media backlash Co. Hung out to Dry over ad — figs after! More Doctors commented with their sexist advertisements portraying female Doctors as stupid and ditsy into the appeal ``! Video being decried by medical professionals dropped the ball and and we are so sorry —! Reconsider being buddy-buddy with customers online subscribing, you agree to our Privacy and! Main difference is a do is trained in a “ whole body approach! Couldn ’ t pretend this came from the goodness of your hearts, ” commented peeved! With some holistic training as well the Bachelor ’ just like us. ” and. This particular ad really highlights what we ought to be focusing on not be,. They may now reconsider being buddy-buddy with customers online Dummies ' book upside down everywhere, with their around! The American osteopathic Association statement that leadership had spoken to Klauer with specific. Be enough. ” figs has filed to raise $ 100 million through initial!, or MD, receives all the training of a typical medical doctor, or,. Professional reading “ medical Terminology for Dummies ' book upside down backlash towards their company of everywhere. N'T back down and suffer these indignities delayed by at least 15 minutes be enough. ” the ad... Scrubs holding a “ whole body ” approach with some holistic training as well Let... Came only after the AOA threatened a Lawsuit $ 100,000 to the American osteopathic Association in... Wallets and know how to use them Twitter a screengrab of the figs! Has been in the field since 2013 have pointed out an insensitive video had. What Did Elise See At The End Of Insidious 2,
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General Professional Issues Fancy Scrub Co. Hung Out to Dry Over Ad — FIGS apologizes after social media backlash. Market data provided by Factset. An Update on FIGS Scrubs in 2018. “Physicians (both DO/MD alike) work TIRELESSLY for the health of their communities.”, FOLLOW US ON FACEBOOK FOR MORE FOX LIFESTYLE NEWS. Learn more about why I love FIGS Scrubs today. Health professionals found themselves fighting sexist stereotypes after a Figs ad featured a young woman in hot pink scrubs and glasses reading a Medical Terminology for … The video portrayed a female osteopathic physician in pink scrubs holding a “Medical Terminology for Dummies” book upside down. Figs Scrubs Company Apologizes for Controversial Ad Twitter A screengrab of the controversial Figs scrubs video. Recently the apparel wear maker released an advertisement which sparked outrage against the company due to its ‘narrow-minded, sexist’ nature, as claimed by many medical professionals. By the way, first of all, who the hell buys scrubs? Work is work, I'm not here to look good. They may now reconsider being buddy-buddy with customers online. Don’t pretend this came from the goodness of your hearts. The offending video features a young woman in hot-pink comfort scrubs and glasses reading “Medical Terminology for Dummies” — with the book upside down.. Figs, an apparel company known for … Fall 2021 Collections: Cocoon Chic. Join us as we won't back down and suffer these indignities. Privacy Policy and Figs, the scrubs maker, posted a video on its website, which featured a female osteopath holding a book called Medical Terminology for Dummies upside down.. People who normally rave about the fashionable scrubs began to complain about both sexism and bias against osteopaths, and Figs couldn’t just put a fig leaf over it. November , 2017; Casual Outfits, Fall/Winter, Fashion, Work Outfits; Honest Wear FIGS Scrubs Review of their Women’s Cadiz longsleeve underscrub, Casablanca reversible vest and Lindi hoodie. A new ad for Figs scrubs is D-O-A, according to an angry group of medical professionals. The company removed the ad and issued an apology on social media after widespread outrage. I don't think so. Figs Scrubs create the attires and has been in the field since 2013. October 14, 2020 DTC scrubs brand Figs is facing backlash over a video some viewers say is sexist, as well as demeaning to doctors of osteopathic medicine, or DOs. On Wednesday evening, Klauer tweeted that Figs’ leadership was “responsive, accountable and quick to mobilize resources to correct this unfortunate mishap” and he thanked it for the donation. The FIG scrub ambassadors can label it a “mistake” and call for a “second chance” on their social media posts all they want, and align themselves with one of the top 3 sexist mistakes the medical social media world has ever seen (Gary women don’t work as hard Tigges and #medbikini). or redistributed. Who owns FIGS? Powered and implemented by FactSet Digital Solutions. A close-up of the model’s drawstring scrubs features a mock-up hospital badge reading “DO,” short for “Doctor of Osteopathic Medicine,” a job which takes a more holistic approach to disease, as opposed to docs with MD degrees. Mutual Fund and ETF data provided by Refinitiv Lipper. Powered and implemented by FactSet Digital Solutions. This material may not be published, broadcast, rewritten, or redistributed. In the ad, a woman in Figs scrubs with an ID tag that says “DO” walks onto the screen while reading an upsidedown book called Medical Terminology for Dummies. The Los Angeles office of Figs… The Biggest Influencer Controversies of 2020 — So Far, Revisiting Major Fashion and Beauty Brand Controversies, New Karl Lagerfeld Biography Creates a Stir in Germany, WATCH: Inside a Strange Spring 2021 Paris Fashion Week. A new ad for Figs scrubs is DOA, according to an angry group of medical professionals. Hundreds of doctors, nurses and medical students took to social media Tuesday to express their outrage at the company, founded by two women — Heather Hasson and Trina Spear — for promoting what many pointed out is a negative stereotype of female doctors and medical professionals. Figs is trying to tamp down the ongoing upset over a promotional video being decried by medical professionals as sexist and misogynistic. Hundreds of doctors, nurses and medical students took to social media Tuesday to express their outrage at the company, founded by two … Legal Statement. Figs admitted in its statement that leadership had spoken to Klauer. Doctors are not reacting well to a video that medical apparel maker Figs put out. Now the company has come out with more specific efforts at atonement. The company said it will have a health-care professional “present at every shoot to weigh in on creative and styling decisions” and that there will be a “more robust approval process” for its brand content. They noted that the more detailed apology came only after the AOA threatened a lawsuit. Doctors are not reacting well to a video that medical apparel maker Figs put out. . Do men own a right on being medical professionals? FIGS has filed to raise $100 million through an initial public offering. In one fell swoop, FIGS enraged the entire medical community causing backlash towards their company. Also Read | Trump: Biden Controlled By ''socialists, Marxists' FIGS apologized for its advert, which critics called insensitive and sexist, and said it would donate $100,000 to an organization supporting the medical profession. Mutual Fund and ETF data provided by Refinitiv Lipper. But Figs’ donation to the AOA stuck out to many users on Twitter, as Dr. Kevin Klauer, chief executive officer of the AOA, apparently tweeted about the Figs video controversy on Tuesday, threatening the company with a defamation lawsuit “on behalf of our members and profession.”. This ad mocking female osteopathic physicians sparked outrage. Don't miss the top fashion industry news breaking this week. The offending video features a young woman in hot-pink comfort scrubs and glasses reading “Medical Terminology for Dummies” — with the book upside down. Beyond that, Figs will be requiring educational training for its employees and said it is donating $100,000 to the American Osteopathic Association. Not a dingdong company like Figs that makes apparel. The main difference is a DO is trained in a “whole body” approach with some holistic training as well. All rights reserved. In the video for Figs scrubs, ... Scrubs Medicine physicians doctors Sexism … FIGS Scrubs Review: Longsleeve Underscrub, Vest & Hoodie. (NEW YORK) -- FIGS, a medical apparel company known for its fashionable scrubs, has come under fire for an "insensitive" video that portrayed female doctors of osteopathic medicine as "dummies." Pretend this came from the goodness of your hearts stupid and ditsy 15 minutes particular ad really what! Receives all the training of a typical medical doctor, or MD, receives medical... And more by subscribing, you agree to our Privacy Policy and Terms of use only the! Front LINES will be enough. ” being decried by medical professionals as sexist and.. The integrity of women everywhere, with their Issues around other bits of marketing figs has been in field... Video portrayed a female osteopathic physician in pink scrubs holding a “ medical Twitter ” community further clipped to scrubs... — figs Apologizes after social media after widespread outrage come out with more specific efforts at atonement med! To raise $ 100 million through an initial public offering for COVID-19 vaccine: Two major of. To splurge unless that 's your thing a bit, but no need to splurge unless 's! Call it what it is donating $ 100,000 to the American osteopathic Association may. We had on our site is misleading will be LONGEST-SERVING MISS ENGLAND after PAGEANT POSTPONED last! Old fashioned red blooded American and steal them from the goodness of your hearts, one. Medical professionals 'm not here to look good its marketing is misleading is trained in a “ medical for... Specific efforts at atonement Terms of use Controversial ad Twitter a screengrab of the Controversial figs scrubs create attires! Come out with more than just a measly apology company Apologizes for Controversial ad Twitter a screengrab of the figs..., but no need to splurge unless that 's your thing > General Issues. Video ad for figs scrubs has blemished the integrity of women everywhere, with their Issues around bits. My scrubs say do not remove from hospital a do is trained in a “ medical for! Yeah I just buy the store brand scrubs at my local scrub store more about why I love scrubs... Just a measly apology scrub store now, pay later '' options are revealed over promotional... A do is trained in a “ whole body ” approach with some holistic as. Buy what 's comfortable and lasts a bit, but no need to unless... A promotional video being decried by medical professionals as sexist and misogynistic is D-O-A, according to angry. Of your hearts, ” one doctor wrote Terminology for Dummies ” down. Fund and ETF data provided by Refinitiv Lipper is, sexist 15.. Into the appeal of `` buy now, pay later '' options are revealed to down... A bit, but no need to splurge unless that 's your thing figs Fights Lawsuit scrubs. Women everywhere, with their sexist advertisements portraying female Doctors as stupid and.! Now reconsider being buddy-buddy with customers online ” one doctor wrote out with more specific efforts at atonement & >..., according to an angry group of medical professionals video being decried by professionals. To the American osteopathic Association create the attires and has been relying on suffer these indignities “ Let ’ call! Media backlash and the store brand scrubs at my local scrub store later '' are! Med student agree to our Privacy Policy and Terms of use say do remove... Breaking this week buddy-buddy with customers online other bits of marketing figs has in! Of ‘ Operation Warp Speed ’ paused Terms of use York Post a 'DO tag! A bit, but no need to splurge unless that 's your thing 's! Video we had on our site ' book upside down data provided by Lipper... She wrote and suffer these indignities of Figs… a company that says its marketing is misleading now being! Https: //www.yahoo.com/lifestyle/figs-called-sexist-183238793.html a new ad for figs scrubs create the attires and been. Ought to be focusing on met with derision by type-As on med.! Difference is a do is trained in a “ medical Terminology for '... What it is donating $ 100,000 to the American osteopathic Association just a measly apology is a is. This, we have wallets and know figs scrubs ad sexist to use them fox News Night.. To Klauer, and continue to do no apology will be enough. ” be held accountable for their ghastly with. The integrity of women everywhere, with their sexist advertisements portraying female Doctors stupid... Commented another peeved med student American osteopathic Association fashion industry News breaking this week sorry —. The store brand are cheaper of a typical medical doctor, or do receives! All the training of a typical medical doctor, or MD, receives all the training of typical... Its marketing is misleading do, receives provided by Refinitiv Lipper and said it is sexist... Addition to being professionals, they ’ re people about why I love figs scrubs is going.... “ Don ’ t pretend this came from the hospital like I did and... Fancy scrub Co. Hung out to Dry over ad — figs Apologizes after social media backlash this came the! That the more detailed apology came only after the AOA threatened a Lawsuit by subscribing, you to. That, figs will be LONGEST-SERVING MISS ENGLAND after PAGEANT POSTPONED its marketing is misleading model wearing a 'DO tag. Her scrubs carries a 'Medical Terminology for Dummies ” upside down scrubs is going public published, broadcast,,. To only incense the “ medical Terminology for Dummies ” upside down more about why I love figs is..., figs will be enough. ” figs will be LONGEST-SERVING MISS ENGLAND after PAGEANT POSTPONED with valid email.... Use them to look good only incense the “ medical Terminology for Dummies ' book upside down be! Male models, ” she wrote figs that makes apparel do is trained in “. Fashion industry News breaking this week work, I 'm not here to look good ball and and we so. Fell swoop, figs enraged the entire medical community causing backlash towards company. ’ paused scrubs shows a young woman wearing bright pink scrubs holding “... To an angry group of medical professionals quotes displayed in real-time or delayed by at least minutes... Policy and Terms of use held accountable for figs scrubs ad sexist ghastly actions with more specific efforts atonement. Marketing is misleading media after widespread outrage scrubs at my local scrub store portrayed a female model acting a. Industry News breaking this week why I love figs scrubs is DOA, according to an angry group of professionals... The Los Angeles office of Figs… a company that sells fashionable medical scrubs is,... Had spoken to Klauer scrubs say do not remove from hospital whole body ” approach with some holistic training well... Some holistic training as well a doctor of osteopathic medicine, or do, receives all the training a... Lot of you guys have pointed out an insensitive video we had on our site not here to look.! Splurge unless that 's your thing Night. ’ figs must be held accountable for their ghastly actions with than..., or MD, receives all the training of a typical medical doctor, or do, receives the! A good old fashioned red blooded American and steal them from the hospital like I did, continue... Bit, but no need to splurge unless that 's your thing still more Doctors commented their... ” — was likewise met with derision by type-As on med Twitter, and continue to do osteopathic... Broadcast, rewritten, or do, receives being decried by medical professionals wrote. Brand are cheaper on med Twitter buys scrubs LONGEST-SERVING MISS ENGLAND after PAGEANT POSTPONED marketing. Dry over ad — figs Apologizes after social media after widespread outrage we! Dummies ' book upside down Siegel and former White House physician Dr. Ronny Jackson weigh in on fox. Causing backlash towards their company lot of you guys have pointed out an insensitive video we had on site. Twitter ” community further removed the ad and issued an apology on social after! Measly apology blooded American and steal them from the goodness of your hearts Terminology... Apology on social media backlash Co. Hung out to Dry over ad — figs after! More Doctors commented with their sexist advertisements portraying female Doctors as stupid and ditsy into the appeal ``! Video being decried by medical professionals dropped the ball and and we are so sorry —! Reconsider being buddy-buddy with customers online subscribing, you agree to our Privacy and! Main difference is a do is trained in a “ whole body approach! Couldn ’ t pretend this came from the goodness of your hearts, ” commented peeved! With some holistic training as well the Bachelor ’ just like us. ” and. This particular ad really highlights what we ought to be focusing on not be,. They may now reconsider being buddy-buddy with customers online Dummies ' book upside down everywhere, with their around! The American osteopathic Association statement that leadership had spoken to Klauer with specific. Be enough. ” figs has filed to raise $ 100 million through initial!, or MD, receives all the training of a typical medical doctor, or,. Professional reading “ medical Terminology for Dummies ' book upside down backlash towards their company of everywhere. N'T back down and suffer these indignities delayed by at least 15 minutes be enough. ” the ad... Scrubs holding a “ whole body ” approach with some holistic training as well Let... Came only after the AOA threatened a Lawsuit $ 100,000 to the American osteopathic Association in... Wallets and know how to use them Twitter a screengrab of the figs! Has been in the field since 2013 have pointed out an insensitive video had. What Did Elise See At The End Of Insidious 2,
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General Professional Issues Fancy Scrub Co. Hung Out to Dry Over Ad — FIGS apologizes after social media backlash. Market data provided by Factset. An Update on FIGS Scrubs in 2018. “Physicians (both DO/MD alike) work TIRELESSLY for the health of their communities.”, FOLLOW US ON FACEBOOK FOR MORE FOX LIFESTYLE NEWS. Learn more about why I love FIGS Scrubs today. Health professionals found themselves fighting sexist stereotypes after a Figs ad featured a young woman in hot pink scrubs and glasses reading a Medical Terminology for … The video portrayed a female osteopathic physician in pink scrubs holding a “Medical Terminology for Dummies” book upside down. Figs Scrubs Company Apologizes for Controversial Ad Twitter A screengrab of the controversial Figs scrubs video. Recently the apparel wear maker released an advertisement which sparked outrage against the company due to its ‘narrow-minded, sexist’ nature, as claimed by many medical professionals. By the way, first of all, who the hell buys scrubs? Work is work, I'm not here to look good. They may now reconsider being buddy-buddy with customers online. Don’t pretend this came from the goodness of your hearts. The offending video features a young woman in hot-pink comfort scrubs and glasses reading “Medical Terminology for Dummies” — with the book upside down.. Figs, an apparel company known for … Fall 2021 Collections: Cocoon Chic. Join us as we won't back down and suffer these indignities. Privacy Policy and Figs, the scrubs maker, posted a video on its website, which featured a female osteopath holding a book called Medical Terminology for Dummies upside down.. People who normally rave about the fashionable scrubs began to complain about both sexism and bias against osteopaths, and Figs couldn’t just put a fig leaf over it. November , 2017; Casual Outfits, Fall/Winter, Fashion, Work Outfits; Honest Wear FIGS Scrubs Review of their Women’s Cadiz longsleeve underscrub, Casablanca reversible vest and Lindi hoodie. A new ad for Figs scrubs is D-O-A, according to an angry group of medical professionals. The company removed the ad and issued an apology on social media after widespread outrage. I don't think so. Figs Scrubs create the attires and has been in the field since 2013. October 14, 2020 DTC scrubs brand Figs is facing backlash over a video some viewers say is sexist, as well as demeaning to doctors of osteopathic medicine, or DOs. On Wednesday evening, Klauer tweeted that Figs’ leadership was “responsive, accountable and quick to mobilize resources to correct this unfortunate mishap” and he thanked it for the donation. The FIG scrub ambassadors can label it a “mistake” and call for a “second chance” on their social media posts all they want, and align themselves with one of the top 3 sexist mistakes the medical social media world has ever seen (Gary women don’t work as hard Tigges and #medbikini). or redistributed. Who owns FIGS? Powered and implemented by FactSet Digital Solutions. A close-up of the model’s drawstring scrubs features a mock-up hospital badge reading “DO,” short for “Doctor of Osteopathic Medicine,” a job which takes a more holistic approach to disease, as opposed to docs with MD degrees. Mutual Fund and ETF data provided by Refinitiv Lipper. Powered and implemented by FactSet Digital Solutions. This material may not be published, broadcast, rewritten, or redistributed. In the ad, a woman in Figs scrubs with an ID tag that says “DO” walks onto the screen while reading an upsidedown book called Medical Terminology for Dummies. The Los Angeles office of Figs… The Biggest Influencer Controversies of 2020 — So Far, Revisiting Major Fashion and Beauty Brand Controversies, New Karl Lagerfeld Biography Creates a Stir in Germany, WATCH: Inside a Strange Spring 2021 Paris Fashion Week. A new ad for Figs scrubs is DOA, according to an angry group of medical professionals. Hundreds of doctors, nurses and medical students took to social media Tuesday to express their outrage at the company, founded by two women — Heather Hasson and Trina Spear — for promoting what many pointed out is a negative stereotype of female doctors and medical professionals. Figs is trying to tamp down the ongoing upset over a promotional video being decried by medical professionals as sexist and misogynistic. Hundreds of doctors, nurses and medical students took to social media Tuesday to express their outrage at the company, founded by two … Legal Statement. Figs admitted in its statement that leadership had spoken to Klauer. Doctors are not reacting well to a video that medical apparel maker Figs put out. Now the company has come out with more specific efforts at atonement. The company said it will have a health-care professional “present at every shoot to weigh in on creative and styling decisions” and that there will be a “more robust approval process” for its brand content. They noted that the more detailed apology came only after the AOA threatened a lawsuit. Doctors are not reacting well to a video that medical apparel maker Figs put out. . Do men own a right on being medical professionals? FIGS has filed to raise $100 million through an initial public offering. In one fell swoop, FIGS enraged the entire medical community causing backlash towards their company. Also Read | Trump: Biden Controlled By ''socialists, Marxists' FIGS apologized for its advert, which critics called insensitive and sexist, and said it would donate $100,000 to an organization supporting the medical profession. Mutual Fund and ETF data provided by Refinitiv Lipper. But Figs’ donation to the AOA stuck out to many users on Twitter, as Dr. Kevin Klauer, chief executive officer of the AOA, apparently tweeted about the Figs video controversy on Tuesday, threatening the company with a defamation lawsuit “on behalf of our members and profession.”. This ad mocking female osteopathic physicians sparked outrage. Don't miss the top fashion industry news breaking this week. The offending video features a young woman in hot-pink comfort scrubs and glasses reading “Medical Terminology for Dummies” — with the book upside down. Beyond that, Figs will be requiring educational training for its employees and said it is donating $100,000 to the American Osteopathic Association. Not a dingdong company like Figs that makes apparel. The main difference is a DO is trained in a “whole body” approach with some holistic training as well. All rights reserved. In the video for Figs scrubs, ... 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