I just downloaded all your music on iTunes.". I definitely... Because we're going to be talking about a webinar later where I say, "Oh, I'm selling thousands of albums without touring." So yeah, it's great to be able to give back now too for sure. Is that it's owned by the majority of the major labels. One analogy that comes to mind is, especially with musicians who were trying to be successful, the first five albums not quite having that breakthrough, it's like the bamboo plant, the way that it grows is, at the beginning, you don't really see a whole lot of growth, so it's growing under the surface, it has those roots and it's starting to grow. You've got to be constantly marketing and spending a little bit, whether it's time, energy doing interviews like this. That is an upsell. If you're just releasing songs just like... And it's just like posting on Instagram, just releasing songs and you're submitting to the playlist. I don't know if you got those two that it infuriates me because they're able to just spam us with that, even though we don't listen to it. What kind of message would you put in front of them? People are going to come over to their house and they're going to see it, they're going to ask questions, so it's like a self perpetuating thing. Message. We've invested over $130,000 in the past year to test out different traffic sources and different offers and really see what's working best right now for musicians. So if I can say to any artists, when you're getting started, don't get your ego so in it, get a feature, pay for a feature, man. You need a team, but you need to understand marketing, you are a marketer. Nutrition. It's incredible. If you're not marketing your music with Facebook, Instagram ads in the 21st century, you're missing out on the most powerful tool ever, because it's the best ROI. How do they get more streams? Chris Greenwood: Just go bouncing off what you were saying about when someone is releasing a song on Spotify, and say it is your very first song on Spotify, or even your third, fourth, fifth. And so it's really important to be willing to be in it for the longterm, and then in terms of when you first release something, not getting discouraged if you don't get millions of streams on your very first song, but just stick with it. And because of the way that the algorithm works, which yeah, like Facebook is in terms of privacy sometimes a little bit creepy, but it's amazing for us because we really get to find out for the people who are most likely to really enjoy your music and to be able to put it in front of those people. But I've basically purchased a bunch of these, I want to send these to you for free. But now with this new way, I'm just being a lot more strategic and being more wise with my money because I've literally set so many tens of thousands of dollars on fire. Spotify Profits - How I Got 100,000 Followers and 12 Million Streams Marketing My Music On Spotify, Chris Greenwood, Chris Greenwood. doct'ed." And what a great example of persistence. Michael Walker: I know that you've built some really profitable campaigns that are just based purely around online sales with albums have already been released, so that's really cool. Michael Walker: It's going to allow you to grow your fan base online and the system is designed to get you to your first $5,000 a month with your music. They did the deal with me in the US only and I renegotiated my contract and I kept the world to myself. If you want to hear one of my new songs, click on here and I'll send you the song." If you're not getting haters every day, then you ain't marketing your music enough. They only want the world because they want to take as much money from you as possible. Who do they really resonate with, who they enjoy?". But at least we can do it a lot smarter now, and that's what you're providing your students and I'm providing mine, and that's why we have coaching or just go learn the hard way and the long way and get beat up like we have. Michael Walker: One thing you mentioned was utilizing like Facebook, Instagram, some of these other traffic sources to start to build an audience before you officially release a new song on Spotify, for example, and stacking that over time. Michael Walker: Absolutely. I'm going to keep him on." In this episode, Chris takes us on his artist journey and lays out how to properly market your music online, grow your Spotify streams, make an income and fully capitalize on your new releases. And they go, "Would you like fries with that?" Chris Greenwood: That was the only way I knew how to make money was touring because it's amazing. I think it was Ryan Holiday who wrote the book, the Perennial Seller, which is amazing. 00:00. Chris Greenwood: Sounds good, man. I'm all about the algorithms and about Facebook ads and Instagram and all these different... Like the lookalike audiences and funnels and how it works. Michael Walker: It's fantastic. When I first got started, wasn't about the money, it was never about the money, just about getting the passion and getting it out there. Chris Greenwood: You don't have to spend money, you can do it freeways by trying to get on interviews and different stuff, but all these things fuel Spotify. And I just want everyone to listen, it wasn't my first EP, it wasn't my first independent album release. Michael Walker: We're creating a revolution in today's music industry, and this is your invitation to join me. If you just have singles, then you could give away a song in exchange for an email address, just run a song, say, "Hey, for fans of Kanye West and Drake, or for fans of Florence and the Machine and Adele, get my new song," whatever, name the song, "for a limited time and click learn more now." Seems like the common tendency is to always be releasing new content and always be thinking about new, new, new, new, especially at the beginning when most people haven't heard your original stuff. But what's really powerful is the algorithm starts to learn, and so say like, I'm most compared to like Linkin Park and Linkin Park's like a seven million-audience, it's pretty big. For us, and I'm probably going to geek out too much here because I love this stuff. But I got in an accident and couldn't skate, got dumped by a girl at the same time. Chris Greenwood: It's an hour long training where it just shows you the three secrets of how I'm selling tens of thousands of dollars doing this and explains the upsells and the journey a little bit. Or is it when you're retargeting people? If we decide to come together, it's like, boom. But it feels like, wow, it just all of a sudden it happened, but it was really because you're building those roots at the beginning. Where to listen. Chris Greenwood: And then the third thing that I think that would really help is that collaboration's. If you build the fans before, whether they got like... You could give the song away for free for a month, and then you can say, "Hey guys, this is now on Spotify. If we decide to come together, it's like, boom. And you're going to get tired of marketing your music before your fans are going to get tired of it. That's what I say to artists about Spotify. Terms of Service | Privacy Policy | Disclaimer. I wanted to be a pro skater and I was starting to get free stuff. So not only are you growing your audience, but it's like people who are really good quality fan. What you'll learn: Why marketing starts when the pad hits the paper! Sell your music without sounding like a salesman. Quick intermission from the podcasts so I can tell you about an awesome free gift that I have for you. And I was at this point where it's just like success, found some real success. I need to do that more. Michael Walker: Cool. Greenwood Talks. I'm not saying you can't. I'm going to share with you why this is the best time to be an independent musician and it's only getting better. They said, "That's like outsourcing your sex life." I feel like marketing maybe gets a bad rap sometimes-, Michael Walker: ... especially from creative types or they feel like-. And instead of taking my life, and getting really depressed, and discouraged, somehow I picked up a pen and started to write songs, rap songs, Hip Hop stuff, which led to rock stuff and went on this journey of songwriting and I was really terrible. Michael Walker: So over time, the pixel, because it triggers on those conversions, so when someone does buy something, it's like ding, that's the right person and it takes that into account. Hopefully the people who are listening to this have had a few aha breakthrough moments. It's so cool that we get to be a part of this age of knowledge and being able to so easily transfer what you've learned through hard work and probably your tens of years of struggle and figuring out what doesn't work. There's no lying about this, this is the results tangibly and here's what we can do to improve it. And I actually exclude my page because I don't want people that have heard of me. It's like their first song ever, they haven't built up an audience yet, and they put it out and they're hoping that it's just going to explode. News iTunes, Spotify and other services are removing your cover songs A new study outlines how the music you like reflects your personality Interview Rapper/rock artist/entrepreneur Manafest (Chris Greenwood). But as I'm starting to get sales and because I'm running conversion ads, and that's where I can track conversions, so I know how much it costs me to get a result, which is buy my music, Facebook, it's smarter with every single purchase because that Facebook pixel is firing. That was the second thing is the artwork. How can I make this better? By using our website and our services, you agree to our use of cookies as described in our Cookie Policy.. × Stoked. So, there is some warm traffic that's going to it too, and they're not as big of a pool, obviously, because with cold, it's like there's so there's so many people, but it is working really well. I was in my later 30s, had a daughter, left California, which was my dream place, back to Canada. "Did you leave room for dessert?" You made me sound really good. Chris Greenwood: When you go for a radio campaign, I don't care how good the song is, you got to be prepared to take that 10, $15,000 and set it on fire, and film it. Greenwood Talks. You know what I mean? It's the most... Oh, what I love about is it's just selling while I'm sleeping. Chris Greenwood: And I'm not saying don't have a deadline, nothing gets done without a deadline, but you don't want to just whip this thing out here and specifically on Spotify, because then you can't submit it to the editorial playlist because they need, at least I think it's seven or eight days. Maybe they've released a few songs and they're frustrated. I don't if you remember back in the day when you'd buy an album and there'd only be like maybe one or two good songs on it back then, and it's like you knew what it was. Chris Greenwood: Maybe not the majority, I don't know if they own the majority, but they own a big thing, and that's why they're able to spam us with Coldplay, and Bieber, and all that stuff. And people, we put these deadlines on ourselves. Michael Walker: And if all you're focused on is releasing new songs and getting the people you already have to listen to it, then it's like, there's nothing to convert. The time to be a modern musician is now and I look forward to seeing you on the next episode. And a squeeze page is just a webpage that the only thing they can do is give you their name and email address or go away. Michael Walker: Absolutely, dude. I guess moving on to my next question would be, at this point, I know you've worked with thousands of musicians and you're teaching them how do they improve their Spotify presence? It's just leverage, and instead of going, one-to-one, I'm going one-to-many. There's some things that you don't outsource. This, this, this, that." He's like, "Dude, if you don't give me those, we're just going to send it to the only people we know and it's just going to bounce around doct'ed." For warm traffic right now, we're getting it for like a buck, 53 bucks, so it's way cheaper, but they're not as big of a pool, but yeah. Nobody cares about me, so I know what it's like to have an amazing song, the one's like, "Oh, it's my little precious thing, I don't want anyone to steal the idea. And if you're just putting it up and then you're going to release it seven days later, they might not be able to get to it to review it, to even get a chance to get an editorial playlist. I have a radio show I've been really blessed to have and it airs on about 56 stations across the US, which is awesome. And this is what's happening to artists is they're just releasing songs on Spotify, but they're not marketing. I approached it through a humble thing like how can I make this better? Still didn't do very great in the US, okay in Canada, but it just breathed new life and allowed me to, wow, somebody actually likes my art? Spotify Profits: How I Got 100, 000 Followers and 12 Million Streams Marketing My Music On Spotify [Greenwood, Chris] on Amazon.com. There's probably so many ways that we can utilize the internet and collaborate in innovative ways and come up with inventive new ways to come together. Dude, I love that. Découvrez les Livres audio Narrateur Chris Greenwood sapiens sur Audible.fr. The Music Industry Blueprint Podcast. I can just target people in the United States. If you're a fan of blank or blank, I think you'd like it. This is the strategy where I actually got featured on Facebook, that Facebook actually sent me a plaque for this because we... And this one campaign, we spent over $10,000 on and just crushed it. But it's like starting a fire in a sense that their song is like a log for the fire. For a cold person, it costs me maybe anywhere from like five to $8 to acquire a new fan. Chris Greenwood: Really honored to be here, man. Join Facebook to connect with Chris Greenwood and others you may know. Michael Walker: ... oh, marketing is all about misleading people or it's all about like slummy stuff, like making money and that's not why I'm making music, but ultimately that's not the core. But I like just to say that if you think that you're just going to release a song on Spotify, and submit to the editorial playlist, and just keep hoping on that, just chances just aren't as high. Marketing is about expressing who you are and finding the right people who are going to resonate most with your music, who need it the most and about providing a service. No advance man, it was literally me and my wife who would make the records, do all the design, everything, and they just released it, and it didn't do very well. Michael Walker: It's true, dude. All the other stuff is child's play. And specifically, we're going to walk through how to build a paid traffic and automated funnel. All right, let's get back to the podcast. And started to get into this online digital marketing stuff like you as well. I didn't know I was so amazing. The same thing with like a stagnant river. Plus the song, I'd like to think it was good, that's part of the reason, but I also believe it's because we're both giving double chances. You always want somebody else to do it for you because you want to blame someone when it doesn't work out. There was a song called Avalanche on that, and this was one of my best, ended up becoming one of my best selling records, but this song took off on radio in the US and we started selling thousands of albums. And since then, I've released a new record every two years. Craig Charles Funk and Soul Show Playlist - BBC 6 Music, Various Artists — Monster Mash: The 50 Very Best Halloween Songs Ever + Spooky Party Music, Let's Dance to Joy Division (What I'm listening to at the moment). It's okay to be giving away your music. Secondly, if you share it with your friends on your social media, tag us, that really helps us out. I know that was the plan. Chris Greenwood: And I'm really glad it did with the coronavirus going on right now as we're recording this. It's like you don't necessarily have to move on to the new stuff if the old stuff was good quality. Two of them, Phil Foden and Mason Greenwood, were later sent home, so we cover that too. But what's cool when I'm running these ads to sell my albums is that I see in the comments, in the Instagram comments, the Facebook comments on the ad, "Oh, I've never heard of you before, I'm going to buy this on Amazon. Chris Greenwood: I don't know if it was Gary View ever said it was, but they're like, "When you feel like you were screaming at the top of your lungs promoting your music, people are just starting to hear you." It was this guy, Garrett White who said to me, he's like, "If you are not marketing your businesses dying because you're not getting new leads into the building." He did like all these cassette tapes and breathed this new life. I just want you to know that you can sell music without having to do it, and for me, mostly, that's been when with online marketing and direct to sale like running ads, Facebook, Instagram, YouTube saying, "Hey, here I am, buy my stuff.". And for us, the lookalike audiences that we've created out of like the highest quality traffic, so the people who've gone all the way through and are the most dedicated fans has it works every single time, that's outperformed every other audience that we have. I'm your host, Michael Walker. I ended up meeting a guy named Trevor from TFK, rock group called Thousand Foot Crutch and he helped me get signed to a label called Tooth & Nail Records out of Seattle, which is like a Christian rock label. They have like a pretty big cut. My introduction . If you just want to watch this other free training and learn a little bit more about it in the story behind it, go to smartmusicbusiness.com/story, and you can get it. And so the likelihood of you triggering an algorithm with Spotify or YouTube is significantly less likely than if you did do what you're saying, and promote and get your first 5,000, 10,000 true fans who are waiting for the official release or waiting for a new song. Michael Walker: And like you said, you have to introduce new cold audiences sometimes in order to widen it, but it's pretty amazing that that's even a thing where we can create these "lookalike audience," that if you give them a group of people, then they look at that group of people that you give them and find people that match the same characteristics as those people. A bundle for other different things love it us only and I to. 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