Content marketing is pull: creating content the audience wants to see -- and will actively seek out on their own. According to IMDb, that show would run from 2009 to 2015, airing over 70 episodes on the small screen.It was instrumental in Dyrdek maintaining his place at the … He has kept audiences laughing and engaged with shows like ‘Ridiculousness’, and ‘Fantasy Factory’. He got a salary of $100,000 from the show’s 73 episodes upto 2015, again as an actor in some, while an exec producer, creator and writer. He is best known for his role in reality shows such as Rob & Big, Rob Dyrdek’s Fantasy Factory and Ridiculousness. So over the course of a weekend he outlined the first season of what was then called The Fantasy Life. Another day, they might go and make someone ride a bull, or shoot burritos at people. It's tough to create innovative content that draws an audience, that effectively tells the story of your brand, that helps an audience connect with your products or services. If you tell a great story with the right branded integration, you never question whether the brand is involved because the brand is essential to getting the story done. Set a record for building the world's biggest skateboard. Dyrdek founded the production company Superjacket Productions and started producing his show Ridiculousness and the CMT series The Dude Perfect Show. Rob Drydek’s Fantasy Factory was a converted warehouse where Drydek ran his businesses. Rob Dyrdek was born on June 28, 1974, in Kettering, Ohio, the USA to Gene and Patty Dyrdek, Rob Dyrdek has been in sports as a child and started skateboarding at age 11 after receiving a skateboard from professional skateboarder Neil Blender. Created by Shane Nickerson, Rob Dyrdek, Ruben Fleischer. Rob Dyrdek's Fantasy Factory. The first thing that popped to mind was Ryan Reynolds. Rob Dyrdek’s company does not accept any ideas for an advertising campaign, new promotions, new product/product names, and marketing plans. Rob Dyrdek's Fantasy Factory. [5] The sixth season was originally announced to be the final season, but in June 2014, MTV announced that Fantasy Factory would return for a seventh season. Inside is a large skateboard plaza, office, foam pit, ad basketball court. And I don't even like gin.). Rob Dyrdek was born on 28th June 1974 in Kettering Ohio. (I should know; I bought some. How old is Rob Dyrdek in days now? Christopher "Big Black" Boykin, originally from Rob & Big, made his debut appearance to the Fantasy Factory beginning in the fourth season. In the most ridiculous season yet, Rob has created even more possibilities for absurd times and incredible skate sessions by… Rob Dyrdek earned $60,000 per episode in Rob & Big. Rob Dyrdek’s Other Business Ventures. Over time, Dyrdek would get attacked by a shark. They are actively seeking creative and fresh ideas to be submitted. Rob has been an entrepreneur since he was 12 years of age. Race ostriches. Celebrity daughter. He agonized over the decision; he didn't want to do another reality show, but the money was too tempting. They showed up for Rob, and Channelle, and Drama, and Big Cat, and all the other characters and celebrities who appeared on the show. (2009-2011) Twenty-one separate records for skateboarding were set as part of the Fantasy Factory television show. One day, they may work on a business franchise. His other major television show, Rob Dyrdek’s Fantasy Factory paid him $100,000 per episode. Thus, Rob Dyrdek's Fantasy Factory was born, and Dyrdek could finally keep his home life and his reality TV shenanigans separate. The series is produced by Dickhouse Productions. A crew of people come up with new things to do every week. The 25,000-square-foot complex contains two distinct areas: A warehouse designed for skateboarding and an office complex. In 2009 he made a movie titled Street Demons. Rob Dyrdek is a self-made American success in the truest sense of the term. Dyrdek's cousin, Christopher "Drama" Pfaff serves as Dyrdek's assistant on the show. She is currently 3 years old. Film and Television. The show was a hit, airing from 2009 to 2015. And you have this big Chevy integration deal that will be across multiple platforms -- social/viral and big distribution with Viacom by integrating with the TV series. As well as the variety of clothing, toy, media, and other brands he owned. Buy Rob Dyrdek's Fantasy Factory, Season 5 - Microsoft Store en-CA. And then I would go do a big deal on the side with the advertiser. That's why, for many companies, content marketing forms the basis of their marketing efforts, hopefully attracting customers in a helpful, useful, benefit-driven way. Rob Dyrdek Launches Clothing Line With DC Shoes – Fantasy Factory September, 2012 This past week I had the fortunate privilege to attend the launch of Rob Dyrdek’s new clothing line for DC SHOES. Rob Dyrdek's Fantasy Factory is an American reality television series that aired on MTV from February 8, 2009 to March 5, 2015. Just make sure your brand is essential to the story. Sounds great -- but getting content marketing right is hard. 4.9M likes. The series premiered on February 5, 2009 on MTV. By setting it up like that, it became an integrated marketing machine ... veiled in fun and absurd comedy. To be entertained, informed, or educated. The factory is a space for skateboarder Rob Dyrdek to manage two aspects of his life, business and pleasure. Broadly speaking, advertising means creating content you want people to see; it's push. Rob invites 13 year old skateboarding phenom Jagger Eaton to the Factory to give him a shot at hosting the MTV viral clip show, Ridiculousness. That's how you create great content. He also popped up … Nala’s father is an American entrepreneur, actor, producer, reality TV personality, and former professional skateboarder. Mauled by a lion. Rob Dyrdek is 46 years old. Chelsea Chanel Dudley, better known by her stage name Chanel West Coast, is an American television personality, rapper, singer, songwriter, actress and model. Filming for the sixth season began in September 2012, and to be released in early 2013. Tucked away in an industrial section of Los Angeles is the former Fantasy Factory of Rob Dyrdek. 2009: Drydek set Guiness World Records. In addition to acting and television production, Rob Dyrdek has pursued several other entrepreneurial ventures during his career. Rob Dyrdek's Fantasy Factory is an American reality television series that aired on MTV from February 8, 2009[2] to March 5, 2015. She came to prominence for her roles in MTV's Rob Dyrdek's Fantasy Factory and Ridiculousness, the latter of which she has co-hosted for 20 seasons in over 10 years. (Hopefully all three.). On September 17, 2013, it was announced that Fantasy Factory was renewed for a sixth season,[3][4] which premiered on January 16, 2014. The unlikely duo's onscreen antics led to two spin-off series, Rob Dyrdek's Fantasy Factory and Ridiculousness, which Big Black made several appearances on. So they [MTV] wouldn't care, because it was like, 'Oh, man, you're killing it for our advertisers.'. Her husband Rob Dyrdek is a former pro-skateboarder which later turned to be a MTV peronsality. The result is an additional challenge a conversation with a reader pointed out: Finding great examples of content marketing to use to inform your approach. Fantasy Factory itself was a huge success on the small screen, and this came on the heels of the popular MTV show Rob & Big. With Rob Dyrdek, Ralph Saenz, Chris Pfaff, Chanel West Coast. We'll take it.'". Throughout the series, guest appearances included Ryan Sheckler, John Mayer, Danny Way, Steve Berra, Ludacris, and Johnny Knoxville and Chris Pontius from Jackass. Rob Dyrdek is 46 years 9 months 24 days old. But arguably the best example of great content marketing is Rob Dyrdek's Fantasy Factory, the MTV series that ran from 2009 to 2015. Fans of the show clearly loved it. During what turned out to be the final season of Rob & Big, he sold MTV on Ridiculousness, but MTV wanted him to do another reality show as well. Rob Dyrdek cares about local communities and the quality of life for the children in that area. To learn. This multi-talented guy has been grinding away at many different roles and projects for over 25 years now. Viewers don't think a brand was just stuck in there. Then, where major brands sponsorships were concerned, Dyrdek and MTV shared equal rights: MTV could say no to any brands Dyrdek suggested, and Dyrdek could do the same. https://www.nickiswift.com/218929/the-untold-truth-of-rob-dyrdek According to IMDb, Fantasy Factory would air a total of 73 episodes over the course of 7 seasons, making it quite the success for the crew and for MTV. The insanity continues for skateboarding legend and business mogul, Rob Dyrdek, inside the walls of his continually evolving canvas of creativity known as The Fantasy Factory. Rob Dyrdek’s Fantasy Factory. Produced by Maximum Effort, the ad agency he co-founded, Reynolds's Aviation Gin videos attracted millions of views because they were, first and foremost, entertaining. S7 • E8. [6], As of 2021, the first three seasons are available to stream on Paramount+.[7]. MTV couldn't say no to any business he owned appearing in the series. As Dyrdek said in an interview with former Inc. editor Rod Kurtz: It starts first with a big idea. Patty and Gene Dyrdek: How old is Rob Dyrdek?/Age: 46 years: Birth Date: 28 June 1974: Birth Place: Kettering, Ohio, United States: Nationality: American: Ethnicity: White: Religion: Christianity: How tall is Rob Dyrdek/Height: 1.71 m: Weight: 61 kg: Famous For: His roles in the reality shows Rob & Big, Rob Dyrdek’s Fantasy Factory and Ridiculousness: Profession: The former professional skateboarder-turned-reality-TV star began his rise to celeb superstardom on his debut show, Rob & Big, which ran for three seasons from 2006 to 2008. Rashawn "Bam Bam" Davis, who co-starred with Rob, Big Black, and Drama in Rob & Big, made his first appearance in the Fantasy Factory on the third episode of Season 5. "Every episode was going to be about another one of my businesses," Dyrdek said, "and I would produce it in a comedic way ... and they were like, 'Oh, we love it. The gin is the Trojan horse. They realize that without that brand, this story wouldn't be possible. The event was held at Dyrdek’s famed, Fantasy Factory in Los Angeles, California. In 2006 he began starring in the reality television show Rob & Big and in 2009 Rob Dyrdek’s Fantasy Factory started airing. List of Rob Dyrdek's Fantasy Factory episodes, "MTV Explodes Into Sunday Nights Beginning February 8th at 9pm ET/PT", "MTV Renews Rob Dyrdek's 'Ridiculousness,' 'Fantasy Factory, "A New Year Brings an All-New Rob Dyrdek as He Takes Over Thursday Nights on MTV", "Rob Dyrdek Inks Multi-Year Deal at MTV, Brings Back 'Fantasy Factory' (Exclusive)", https://en.wikipedia.org/w/index.php?title=Rob_Dyrdek%27s_Fantasy_Factory&oldid=1020779965, Creative Commons Attribution-ShareAlike License, Christopher "Drama" Pfaff, Rob's cousin, producer, owner/creator of Young & Reckless clothing, Scott "Big Cat" Pfaff, Drama's older brother, Rob's cousin, "Facilitator", skate technician, owner/creator of Born a Lion clothing, Geoff Taylor, general counsel for all Dyrdek related businesses, Tracy Tubera, creative director for Wild Grinders, Rob's toy line and animated series, Tony "Blurry" Turbo (Seasons 1-3), Fantasy Factory's maintenance man; his face is, Jeremy Larner (Seasons 1-3), Rob's manager, This page was last edited on 1 May 2021, at 00:04. Content marketing is pull: Creating content the audience wants to see The show was a … Total 17,099 days old now. MTV star Rob Dyrdek did just that on Saturday, when he proposed to his girlfriend, Bryiana Noelle Flores, during the Aladdin stage show at Disneyland. Rob & Big, Dyrdek's first MTV series, was a great success, but Dyrdek wanted to expand beyond what was in effect a buddy comedy. Although skateboarding was his obsession for much of his younger years, and he was a successful skater, it was really in enterprise that he said he found his true calling. The couple gave birth to their second child – a daughter named Nala Ryan Dyrdek on 28th December 2017. "The entire thing is basically a 45-minute improv comedy show with two people you have great chemistry with," Dyrdek described to The Inside Reel, so, naturally, he brought his bestie West Coast on board. The seventh season premiered on January 1, 2015 and ended on March 5, 2015. Rob Dyrdek's Fantasy Factory is an American reality television series starring Rob Dyrdek, and his Dyrdek Enterprises staff. May 25, 2017 May 26, 2017 / filmoblivion. Which Dyrdek was savvy enough to leverage (or as he puts it, "I tricked them"): I would write these immensely intricate, integrated brand partnerships with their advertisers. The former professional skateboarder -turned-reality-TV star began his rise to celeb superstardom on his debut show, Rob & Big, which ran for three … This reality TV star built a whole show around it. All while marketing major brands like DC Shoes, Chevrolet, and Kraft Foods. Broadly speaking, advertising means creating content you want people to see; it's push. All of which sounds completely self-serving, but here's the thing: Fantasy Factory ran for seven seasons, and episodes were repeated countless times. From there, he truly gained notoriety as the head honcho on Rob Dyrdek’s Fantasy Factory, another MTV … To experience. You may know Rob by some of his TV shows such as Rob & Big, Rob Dyrdek’s Fantasy Factory, and Ridiculousness. The insanity continues for skateboarding legend and business mogul, Rob Dyrdek, inside the walls of his continually evolving canvas of creativity known as The Fantasy Factory. Because when you let your audience do the pulling, you don't have to push. Looking for an example of great product integration? In the same year, he made his first movie Street Dreams and also appeared as one of the lead characters, Troy. But with one caveat: Dyrdek would own all his integration rights. He rose to fame pursuing a career as a pro skateboarder and staring in his own reality shows; “Ridiculousness“, rob and big and Dyrdek’s Fantasy Factory. It’s long since closed, with construction crews demolishing and removing all elements of the show, short of the building itself. "OK, I'm going to break the world record for jumping a car backwards." Then figure out how your brand -- or, as Dyrdek did, other brands you have or want to partner with -- can be involved. Then, more people will be attracted to your content -- because it benefits them. Just one year after Rob & Big came to an end, Rob Dyrdek officially debuted the show Fantasy Factory, which was giving him the ability to have some serious fun without all of the extra things that came along with his previous show. Integrating your brand without coming across as a poorly concealed ad is tough. A spinoff of his first show came out in February 2009, called Rob Dyrdek’s Fantasy Factory that included his Dyrdek Enterprise staff. 2. But arguably the best example of great content marketing is Rob Dyrdek's Fantasy Factory, the MTV series that ran from 2009 to 2015. Start with what your audience wants to see. "They offered me the money to do another reality show," he told Graham Bensinger, "or to do another season of Rob & Big." 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